Floundering is flopping around and making little progress. A Dutch word for getting mired and lost.
Foundering is what we call it when the ship goes down. It’s an ancient French word based on bottom.
Too often, in our desperate attempt to not founder, we flounder.
Better, I think, to go down with energy and direction than to simply meander. It turns out that calmly executing a plan makes it less likely you’ll sink.
SEO is how you do that, and the basics are quick and easy. Follow these tips to rank your small business higher in no time. If you only do one thing as a small business owner, make it to claim… Read more › Post Views: 79
Most marketers know the power of storytelling. Nearly all know the value of data. But here’s what many don’t: How to apply the two to persuade and motivate executives and other departments to support your mission. Post Views: 41
Coca-Cola didn’t design its new content platform for beverage consumers. It launched Coca-Cola Lens for the restaurants and retailers who sell the products. Find out why this new initiative deserves attention from all B2B marketers. Post Views: 70
Of surveyed consumers, 56% have made a purchase from a company after reading their blog, and 10% of marketers who use blogging say it generates the biggest return on investment. If you’re writing a blog for a business, those stats make blog SEO a pretty big deal. Whenever I approach a post, I keep…
Explore 3 types of content gap analysis to help you find high-quality content ideas, monitor your competitors, and beat their SERP rankings. Post Views: 91
These questions are adapted from the legendary book Good Strategy, Bad Strategy by Richard Rumelt. They’re designed to: Most companies have the same core problem: they need more customers, and they need more money from those customers. But every company… Read more › Post Views: 105