How I Found Internal Linking Opportunities With Vector Embeddings

They serve different purposes. The fence near the train tracks is a boundary. You can go near it without risk. The electrified third rail, on the other hand, is a limit. If you touch it, you’re done. Boundaries can give us room to innovate and thrive. Budgets, schedules and specifications all exist to show us…

Here are some of the best use cases. If a page is outranking you, it could be because it covers important subtopics searchers want to see (while you don’t). Here’s how to find these subtopics: The Content gap report shows… Read more › Post Views: 73

“If you don’t ask, you don’t get.” That’s problematic advice. Taken to an extreme, it turns us into hustlers. The alternative is to realize that the best asks are actually offers. When we offer to help someone get to where they were going, we’re approaching the relationship with generosity, not selfishness. What work would we…

Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your marketing playbook should, too. But if your strategy looks the same as years prior, it’s time to do some housekeeping. Here, we’ll cover five marketing trends that are losing steam…

There are two easy ways to tell: First, if you have a script or a highlighted goal in mind, you’re pitching. You’re simply asking questions to create connection, tension or forward motion. Second, if you’re willing to learn and change your point of view as a result of the conversation, you’re asking. That’s rare. People…

Of surveyed consumers, 56% have made a purchase from a company after reading their blog, and 10% of marketers who use blogging say it generates the biggest return on investment.   If you’re writing a blog for a business, those stats make blog SEO a pretty big deal. Whenever I approach a post, I keep…