Map Your Strategic Path to Content Success [Sponsored]

More than 300 marketing pros told us whether their worst fears or wildest dreams have come to fruition since the launch of Google’s AI Overviews (formerly SGE) in May 2024. The much-hyped and much-criticized event, which Google immediately scaled back after AI Overviews (AIO) served users with incorrect and potentially harmful info, marked the wide…

A common shortcut to cultural divisiveness is to find the single worst person in a different group and highlight and attack their behavior. By making it clear and obvious that this is what THEY (the plural) want and who THEY are, it’s easy to walk away from a larger we. Their worst troll becomes their…

Dive into this republished episode of Whiteboard Friday from 2023 with Chris Long as he reveals five ingenious ways SEOs can leverage ChatGPT.  Post Views: 41

Worried that your AI content might spook your users or not meet Google’s standards? Use this guide to build trust and authority into your AI content. Post Views: 70

If you need a framework to build your content strategy on, it should probably be a no-funnel framework instead. And there are very good reasons for it. A funnel in marketing is a multi-stage process that guides potential customers from… Read more › Post Views: 98

Gmail, AOL, and Outlook are our top picks for creating free and private email accounts. These email service providers give you privacy. They provide lots of storage space. They are accessible on all internet-connected devices and browsers. Beyond our top picks, there are other email service providers I like. In this guide, I’ll explain what…