Build a Search Intent Dashboard to Unlock Better Opportunities

It’s easy to be fooled into thinking SEO is just about link building or ranking first for specific keywords. While those are important factors, and staying up on best practices is essential, resolving duplicate content issues should be your top priority. Often, the hidden cause of lost rankings and decreasing traffic isn’t that someone else…

The U.S. Transportation Security Administration is serious business, but its social media team doesn’t see why they can’t have fun with that. Go behind the scenes to see how they attract millions who probably expected boring posts. Post Views: 265

AI chatbots highight a challenge that is worth understanding. It applies to customer service, bureaucracies and teachers as well… If you ask an AI a question and it’s not confident in the answer, it should say, “I’m not sure.” That could be followed up with, “do you want me to guess” or “if you could…

We’re busy, we’re confused and we’re always seeking a shortcut. If a company is hiring, the person who worked at Google or Apple or Disney gets more of the benefit of the doubt. Even if all they did was bring coffee to someone. But, if that person was one of the hundreds laid off yesterday…

Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. Still, I don’t think that more contemporary methods should distract you from one of the oldest, most effective strategies  — email marketing. In fact, email ROI is an impressive $36 for every $1 spent.  If you’re still hesitant,…

There isn’t much of a correlation between how fast you swim and how much energy you put into it. In fact, drowning people burn plenty of calories but they don’t go anywhere. When we’re confronting a new problem, more effort might not be the answer. It could be that we benefit by staying calm and…