How To Secure an SEO Leadership Role [According to an Ex-SEO Turned Headhunter]

In this guide, you’ll learn the three best practices of reporting and eight types of information that make a solid content report, including the actual KPIs used by content marketers. From my experience, I’ve learned that having three key features… Read more › Post Views: 58

You know the expression, “What you see is what you get”? Well, an email preview makes sure that’s the case when it comes to sending email marketing campaigns. In this post, we’ll discuss the best free and paid email testing, previewing, and email rendering tools you can use to make sure your emails are ready…

That’s not true for a screwdriver. Or a table saw or even a spatula. These are useful tools, but they don’t pretend to be well-informed or wise. They’re dumb, and they look dumb too. That’s one reason that tools are effective. We use them to leverage our effort, but we don’t trust them to do…

Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences. Starbucks’ new CEO, Brady Brewer, recently announced a shift from a global marketing approach to a regional, decentralized model. As part of…

An about me website is your chance to showcase your personality and credentials in an engaging format. But without strong personal website examples to guide you, you may not know how to get started or what will work best for your personal branding. In this post, we’ll cover the best examples of personal websites we’ve…

I became a marketer because I love storytelling — a craft that I and many other content strategists treat like an art. Like all art, storytelling requires creativity, vision, skill, and practice. The result of this discipline? Marketing campaigns that really pull your audience in. When I think about storytelling in business, my mind goes…