Go for the Win-Win: Game Your Paid Media Strategy
Big brands like Disney and Amazon have upped their advertising options with interactive “advergames.” The technique is a play that B2B marketers should consider for their paid advertising strategies.
Big brands like Disney and Amazon have upped their advertising options with interactive “advergames.” The technique is a play that B2B marketers should consider for their paid advertising strategies.
Whether you’re setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move — Facebook is home to nearly 2 billion monthly active users. It should be easy enough, right? Just slap together a photo, a couple of posts, and…
Who is “I” and how does that “I” have the power to change the mind in question? What actually happens is this: A person cares enough to have experiences Those experiences change the way that person sees the world After that, the “I” takes credit for it If you are brave enough to have your…
Welcome to HubSpot Perspectives, a series where HubSpotters weigh in on the latest business and marketing trends. OK, admit it. Have you watched a March Madness game during work hours? I may or may not have had a game on in the background working from home. And I’m not alone. According to a recent study,…
Looking to take your product and solutions pages to the next level? In this week’s episode of Whiteboard Friday, Liraz talks us through how we can optimize our product pages in the multi-search engine optimization. She provides a detailed breakdown of page structure and how to bridge the gap between product and SEO. Post Views:…
We know that AI assistants like ChatGPT access search indices, like Google and Bing, to retrieve URLs for their response. But how, exactly? To find out, we’ve run a series of experiments looking at the relationship between the URLs cited… Read more › Post Views: 63
It’s sort of the opposite of “cued.” In addition to being delightful to spell, the idea of work that’s queued up is energizing. The chapter ahead of schedule, the process in place for the next quarter, the continued commitment to learning… It is locked, loaded and ready to go. It’s work that requires timing and…