Why Data-Driven Personalization Is Still So Hard (and How To Make It Easier)

Let’s get rid of science class in school. Instead, beginning in kindergarten, we could devote a class to curiosity and explanation. A class that persistently and consistently teaches kids to ask why and to answer how. The unacceptable single-word answers are “because” and “magic.” Curiosity is a skill, and it can be taught. Post Views:…

Are you wondering if you should optimize your content for AI Mode? In this episode of Whiteboard Friday, Chima digs into this question and encourages us to consider how over-optimization impacts web visibility. Discover why prioritizing best practices, building Brand Authority, and creating original, journalist-quality content are key to long-term search visibility in the age…

Creating successful marketing campaigns and compelling content starts with understanding the numbers behind your strategies. For me, content marketing analytics are like having a behind-the-scenes guide — they reveal what’s working, what’s not, and where there’s room to grow. By using data effectively, I gauge the impact and success of my efforts. In this blog,…

Process is the investment we make in inefficiency now to prevent errors from costing us later. Jet airlines are the safest form of travel ever created, largely because of the inefficient process that we put in place. They’re over tested and over staffed, with checklists and feedback loops in place to ensure that errors don’t…

Adam Smith and Karl Marx both wrote about the pin-making machine. Not too long ago, pins (for hats, to hold shirts in place, etc.) were incredibly expensive. They were a luxury item, and a handmade pin might cost more than buying lunch. The pin-making machine changed this. It transformed the labor of four trained workers…

Looking ahead to MozCon 2024, we’re unveiling the first 15 speakers who will be taking the stage come June. Post Views: 320