How to Close More Sales With Emotion-Driven SEO

Facebook is home to nearly 2 billion monthly active users, so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. It should be easy enough, right? Just slap together a photo and a couple of posts and expect the leads and customers…

I believe in the concept of inbox zero, so I have a sinking feeling every time we approach the holidays or big occasions (think Black Friday) when I know a mass of emails are heading my way. All floodgates burst open — my inbox quickly becomes an overflowing chaos. I usually send all these unread…

Principles have a priority. Isaac Asimov’s three rules of robotics were: First LawA robot may not injure a human being or, through inaction, allow a human being to come to harm. Second LawA robot must obey the orders given it by human beings except where such orders would conflict with the First Law. Third LawA…

Marketers like to talk about the story we tell. And non-marketers imagine that we’re referring to Goldilocks and other ‘once upon a time’ moments. Because stories are the basic building block of culture, it’s difficult to see the nuance in this simple word. But one or two examples can help. A new saw might have…

Adoption of any new technology can take time, and this is especially true when the technology is complex. The rapid explosion of artificial intelligence tools has already changed how most marketing teams operate — but there are still some factors that are holding marketers back from fully embracing AI. In our 2023 State of AI…

Look, we‘ve all been there — you know your website could be converting better, but figuring out exactly what to fix feels like solving a Rubik’s cube blindfolded. You‘re running A/B tests, analyzing heat maps, and guessing at what’s actually going to move the needle. Well, AI just unlocked the process and can become your…