If you can’t measure it, it doesn’t matter, right? Nonsense. Brand-building through content and marketing pays off in many measurable and unmeasurable ways. Here’s how to convince business leaders to trust the process more than the numbers.
More companies than ever are using Instagram for business — over 200 million businesses, to be exact. Instagram has proven to be a worthwhile investment for marketing purposes. We surveyed 650+ global marketers in Jan. 2024, and they were more likely to rate Instagram as having high ROI than any other platform, and it’s the…
There’s really a lot you can do with just a single keyword, so at the end of the article, you’ll find a few advanced SEO tips. Once you know how to find one good keyword, you will be able to… Read more › Post Views: 49
The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. But these methods can be slow, often taking weeks or months to deliver…
Guess what’s common among the top organizations like Apple, Microsoft, and Amazon? An effective communication plan. Be it the content strategy, a product launch, a campaign announcement, or a customer escalation, a robust communication strategy holds every part of your organization firmly. A survey by The State of Business Communication revealed that 72% of business…
Getting your arms around the disruptions of generative AI presents an extreme challenge. A 20-year-old framework for self-reflection may help. Ask these three questions in proper succession. Post Views: 97
An ecommerce customer journey map helps you drive better business results whether you’re an ecommerce business owner or a marketing manager for an online store. While ecommerce journeys may be quicker than business-to-business buying cycles, that doesn’t mean they have fewer customer touch points. It’s crucial to understand your buyers’ stages and the touch points…