Leprechauns
Is there a rainbow underneath your pot of gold?
Sometimes, we get it backwards.
Is there a rainbow underneath your pot of gold?
Sometimes, we get it backwards.
AI content SEO” is one of those terms we’ve all Googled at some point since AI became part of our workflow. No doubt it’s great for marketers — it makes us faster — but does it hurt our rankings? To what degree? We all want to know, but there’s no simple “yes” or “no” answer….
In the ideal world, credentials would be awarded to all experts, and withdrawn from all charlatans. But they don’t always line up as neatly as that. An expert is someone who can keep a promise. Point to the results that demonstrate your skill and understanding and commitment and we’ll treat you as an expert. Credentials,…
ChatGPT and Google Bard have entered the chat. You’re missing the party if you haven’t joined the conversation around artificial intelligence (AI) in digital marketing. Perhaps you’re exploring AI on your own, or your boss asked you to report back on ways to implement AI in your work (welp!). Whatever your motivation, I’m here to…
This is not a real word, but it’s useful nonetheless. When we default to doing what we did without examining our options, we’re ‘usualing.’ It’s a helpful way to save time, because we can’t re-examine every possible option or we’d never get out the door in the morning. We wear our usual clothes, leave at…
A gift doesn’t diminish the giver. Sharing creates connection, possibility and energy. And the magic of gratitude is that it improves everything it touches, especially the person who offered it in the first place. So, what holds us back? Fear. Fear of connection, of change, of seeing what is possible. It might feel safer to…
As a marketing consultant, I work on client accounts and ensure their marketing is working (i.e., making money for the business). To gauge marketing success, I particularly like two benchmarks: the cost per lead benchmark (CPL) and the customer acquisition costs benchmark (CAC). These benchmarks are helpful for everyone in business to know, but especially…
AI content SEO” is one of those terms we’ve all Googled at some point since AI became part of our workflow. No doubt it’s great for marketers — it makes us faster — but does it hurt our rankings? To what degree? We all want to know, but there’s no simple “yes” or “no” answer….
In the ideal world, credentials would be awarded to all experts, and withdrawn from all charlatans. But they don’t always line up as neatly as that. An expert is someone who can keep a promise. Point to the results that demonstrate your skill and understanding and commitment and we’ll treat you as an expert. Credentials,…
ChatGPT and Google Bard have entered the chat. You’re missing the party if you haven’t joined the conversation around artificial intelligence (AI) in digital marketing. Perhaps you’re exploring AI on your own, or your boss asked you to report back on ways to implement AI in your work (welp!). Whatever your motivation, I’m here to…
This is not a real word, but it’s useful nonetheless. When we default to doing what we did without examining our options, we’re ‘usualing.’ It’s a helpful way to save time, because we can’t re-examine every possible option or we’d never get out the door in the morning. We wear our usual clothes, leave at…
A gift doesn’t diminish the giver. Sharing creates connection, possibility and energy. And the magic of gratitude is that it improves everything it touches, especially the person who offered it in the first place. So, what holds us back? Fear. Fear of connection, of change, of seeing what is possible. It might feel safer to…
As a marketing consultant, I work on client accounts and ensure their marketing is working (i.e., making money for the business). To gauge marketing success, I particularly like two benchmarks: the cost per lead benchmark (CPL) and the customer acquisition costs benchmark (CAC). These benchmarks are helpful for everyone in business to know, but especially…
AI content SEO” is one of those terms we’ve all Googled at some point since AI became part of our workflow. No doubt it’s great for marketers — it makes us faster — but does it hurt our rankings? To what degree? We all want to know, but there’s no simple “yes” or “no” answer….
In the ideal world, credentials would be awarded to all experts, and withdrawn from all charlatans. But they don’t always line up as neatly as that. An expert is someone who can keep a promise. Point to the results that demonstrate your skill and understanding and commitment and we’ll treat you as an expert. Credentials,…