UTM Tagging for Google Business Profile — Whiteboard Friday

There’s often doubt. Giving someone the benefit of that doubt enables us to move forward, and that requires us to realize that our doubt might be unfounded. Systems that assume goodwill create possibility, connection and utility far easier than those that don’t. Being invited to find a place in those systems is a privilege worth…

Future-proof your SEO strategy with Relevance Engineering, a new framework for AI search. Learn how to optimize content for LLMs, build topical authority, and adapt to Google’s AI Mode for increased brand visibility. Post Views: 125

The story is a good one: put some tea bags in a mason jar filled with fresh, cold water. Put it in the sun. Four hours later, smooth and delicious tea is waiting for you. The photons from the sun go through the clear glass and the water, strike the leaves and transfer radiant energy…

Teamwork makes the dream work. I’ve said this quote in the office and on Zoom. I’ve even set it as my Slack status. Turns out John C. Maxwell said it in 2002. It remains a popular quote today, in part because he was right: If you’re aiming high, a team helps you hit the mark….

It takes about 900,000 minutes to become a board-certified dermatologist. At that point, you might be very skilled and well-informed. It takes less than nine minutes to make your patient feel seen, understood and reassured. If you skip the 9 minutes, you wasted the 900,000. Post Views: 36

This week, Jo is joined by Garrett Sussman as they look back on 12 months of AI Overviews and talk about Google AI Mode, query fan-out, AI search in e-commerce, local SEO, and where we stand on the age-old “Is SEO Dead?” debate. Post Views: 91