If you can’t answer that six-word question, you’re selling a commodity.
Organizations don’t buy things, people do. And people at companies aren’t spending their own money, so this is the only question on the table.
A cogent story, based on affiliation and status, one that sees and respects the dynamics of the organization, is actually what they’re paying for.
PPC landing pages are the newest incarnation of an age-old sales problem: How do you keep warm bodies in their seats long enough to hear your message? In the digital age, the key is to craft effective PPC landing pages that entice customers to stay, read, and follow the path you’ve carved — a customer…
I’ve submitted hundreds of electronic resumes throughout my career. These digital job applications hold so much weight in the job search process. It’s always nerve-wracking to make sure I’m doing everything right. I always ask myself: Does this meet the submission requirements? Did I use the right font? Will my resume surpass the employer’s applicant…
The first time I was assigned to write a budget proposal, I stared anxiously at a blank spreadsheet, wondering where to begin. What was a budget proposal supposed to include? Was there a specific structure to follow? How could I ensure it met all the necessary criteria? My early attempts at writing a proposal taught…
New research sheds light on what works in demand generation today, what doesn’t, and where demand-gen marketers spend their budget and time. Spoiler: AI isn’t helping much yet. Post Views: 42
Explore a decade of Google’s ever-evolving algorithm, revealing over 30,000 changes and a surge in updates, as we delve into the intricate dance between human-driven decisions and machine learning’s influence on search rankings. Post Views: 81
15% of searches in Google every day are new, how can you get ahead of the curve? In this episode, Sofia takes you through six underrated methods to enrich your keyword lists. Post Views: 36