4 Surprising SEO Test Results — Whiteboard Friday

People talk about Hobson’s choice as if it’s always a bad thing. A liveryman in pre-industrial London, he rented horses. And every customer was allowed to take the horse closest to the door. Hobson’s choice is no choice at all. Of course, this system meant that the horses were rotated, and the fanciest ones weren’t…

In just about every group, people decide in advance how they’ll show up when it comes to learning, to winning and to responding to opportunities. They’re wearing a hat with a label, and over time, it’s not hard to recognize. This can change based on pedagogy, social conditions and the juxtaposition of status roles, but…

Writing a book is good for you. It clarifies your thinking and it’s generous as well. You might not publish it professionally, but sharing it with people you want to teach and lead is a useful practice. The first draft can be challenging. We’re facing a blank page, trying to find our “voice” and it…

Here’s a large blue bedsheet, queen sized. If we’re going to pull it taut, it will take the coordinated effort of eight people, each pulling just the right amount, from each corner and edge. If we’re going to billow it up and down, like a parachute, we’re going to need those people to work in…

Workers have rarely gotten the long end of the stick. The seduction of “do what you’re told and you’ll win valuable prizes” often doesn’t hold up to scrutiny, and so it’s not surprising that many people are skeptical about delivering something extra–work is called work for a reason. At the same time, one of the…

Why did Google remove the long-standing &num= parameter, and what happens now? We explain the industry-wide impact on SERP scraping costs and detail the specific changes taking effect in Moz Pro. Post Views: 46