4 Surprising SEO Test Results — Whiteboard Friday
A/B testing can help you get a leg up on the competition and help you in avoiding mistakes. Watch this week’s Whiteboard Friday with Jandira to review four surprising SEO test results.
Similar Posts
Freelancer as centaur
Freelancers looking to build a career have two good options: Be so good at doing the work by hand that you’re a better alternative for a client than using AI. This is going to get more and more difficult. Be so good at having AI work for you that you’re the obvious choice when there’s…
How I Use Content Scoring to Make Posts My Audience Loves
Ranging from brief social posts to deep-dive digital guides, I’ve written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. How? Using a tailored content scoring process. With…
How to Do an Actually Useful PPC Competitive Analysis Using AI
Here are a few examples from a finished project I’ve already created using this method. The first example is an executive summary, providing a brief overview of the analysis. And here, ChatGPT performs keyword overlap and keyword gap analyses. You… Read more › Post Views: 21
The Reality of Generative AI in Marketing May Not Be What You Think
You’ve read the headlines, clicked the research, and gone down the generative AI rabbit hole. Yes, it’s got great hype people. But they all miss the first lesson of generative AI and marketing. Post Views: 170
Noodling for professionals
When Miles Davis recorded Kind of Blue with his quartet, they spent a total of four days in the recording studio. They created one of the bestselling and most important jazz albums of all time in less than a week. Of course, they’d been exploring for months. In clubs, in front of an audience, trading…
The B2B questions
Questions people ask themselves when looking at a web page aimed at businesses (B2B). They are rhetorical, but should give you a place to begin: Is it my job to deal with this? Who sent me here? Will this advance my project? Will it help me get ahead if I take action? If I ignore…
Freelancer as centaur
Freelancers looking to build a career have two good options: Be so good at doing the work by hand that you’re a better alternative for a client than using AI. This is going to get more and more difficult. Be so good at having AI work for you that you’re the obvious choice when there’s…
How I Use Content Scoring to Make Posts My Audience Loves
Ranging from brief social posts to deep-dive digital guides, I’ve written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. How? Using a tailored content scoring process. With…
How to Do an Actually Useful PPC Competitive Analysis Using AI
Here are a few examples from a finished project I’ve already created using this method. The first example is an executive summary, providing a brief overview of the analysis. And here, ChatGPT performs keyword overlap and keyword gap analyses. You… Read more › Post Views: 21
The Reality of Generative AI in Marketing May Not Be What You Think
You’ve read the headlines, clicked the research, and gone down the generative AI rabbit hole. Yes, it’s got great hype people. But they all miss the first lesson of generative AI and marketing. Post Views: 170
Noodling for professionals
When Miles Davis recorded Kind of Blue with his quartet, they spent a total of four days in the recording studio. They created one of the bestselling and most important jazz albums of all time in less than a week. Of course, they’d been exploring for months. In clubs, in front of an audience, trading…
The B2B questions
Questions people ask themselves when looking at a web page aimed at businesses (B2B). They are rhetorical, but should give you a place to begin: Is it my job to deal with this? Who sent me here? Will this advance my project? Will it help me get ahead if I take action? If I ignore…
Freelancer as centaur
Freelancers looking to build a career have two good options: Be so good at doing the work by hand that you’re a better alternative for a client than using AI. This is going to get more and more difficult. Be so good at having AI work for you that you’re the obvious choice when there’s…
How I Use Content Scoring to Make Posts My Audience Loves
Ranging from brief social posts to deep-dive digital guides, I’ve written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. How? Using a tailored content scoring process. With…