Businesses are the most trusted entity today. Adding B2B influencer marketing to your owned media strategy can boost that advantage. Learn the benefits, influencer types, estimated pricing, and how to get started today.
This suggests (correlation does not necessarily imply causation!) that obsessing over your content score is unlikely to lead to significantly higher Google rankings. Does that mean content optimization scores are pointless? No. You just need to know how best to… Read more › Post Views: 41
Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. You might already be familiar with fiction or nonfiction ebooks, but what exactly is an ebook…
Selecting a word for 2024 can work better than making resolutions. The word becomes a theme or intention rather than a set of rules you will likely break. Here’s an option for marketers in 2024. Post Views: 87
Contrary to popular belief, companies don’t sell products — they sell branding. They sell experiences, feelings, and ideologies. Businesses with amazing brands like Coca-Cola know exactly what experience they want customers to have when they make (or consider) a purchase. Being able to control the purchasing experience at this level is the power of branding…
Ever received a not-so-great content idea at your organization? Don’t despair. Follow this idea transformation framework to turn it ultimately into successful content. Post Views: 88
If you’ve ever read a blog post, you’ve consumed content from a thought leader that is an expert in their industry. Chances are if the blog post was written effectively, you came away with helpful knowledge and a positive opinion about the writer or brand that produced the content. Anyone can connect with their audience…