After the meteorite

How much does it cost to get a new customer? How much do you make from every interaction with that customer? How long does the customer stick around? How many new customers will existing customers bring you over time? Post Views: 70

Sooner or later, we benefit from being well-published. Publishing has nothing to do with printing. It’s the act of taking risks to bring a new idea to people who want to embrace it. It’s the head of the lab who works behind the scenes to be sure the talented scientist gets a gig at the…

Generative AI’s integration in your marketing usually doesn’t save your team time. It just adds new items to the workload. So, if you truly want to succeed, you must identify what you’ll stop doing to start the other thing. Post Views: 108

The second quarter of 2024 has been… interesting! The larger SEO world has been rocked by algo updates, AI Overviews, and a large Google leak, all of which have impacted local in some way. Learn about the top local search developments of this quarter. Post Views: 46

Conventional wisdom might tell you that video views are a vanity metric, but I think they’re actually a good indicator of how well your video, especially its hook, performed.  I also think that view count, as a metric, has its drawbacks, like being unable to tell you who your audience is or whether your video…

There’s the James Bond villian sort of power, based on division, dominance and destruction. This is the short-term power of bullies, trauma and mobs. And then there’s a more resilient form of power. This is power based on connection, discussion and metrics. A power based in reality over the long term. Divisive power tears things…