The Psychology Behind Search: Cognitive Biases in SEO

Air Canada tried to throw its chatbot under the bus because it gave wrong information to a customer. But a Canadian court sided with the chatbot (and the customer). What does that mean for brands using public-facing generative AI tools? Post Views: 303

In this guide, you’ll learn how to optimize content for SEO, conversions, and social shares. But first, let’s make sure we’re on the same page… Content optimization dramatically improves your content’s performance and helps you meet your marketing goals. Without… Read more › Post Views: 332

When the long-term cost of our situation is uncomfortably linked to the short-term expense and pain of changing the situation, it’s easy to feel stuck. One way to deal with the feeling is to insist that there’s no way to change the situation. That the price we’ll have to pay upfront is so big, we…

So, you want to discover what truly works for your audience, and you’ve heard about this mythical form of marketing testing. But you have questions like: “What is A/B testing in marketing, anyway?” and “Why does it matter?” Don’t worry! You’ll get all the answers to your burning questions. I’ll even tell you the second…

You want to learn about search engine optimization (SEO), but where do you start? You’ve probably heard of a few basic terms, like keyword research, but what else do you need to know? I this post, I’ll walk you through the basic vocabulary you need to know and tips for learning SEO on your own….

Not changing gets you nowhere. Get insightful anecdotes paired with practical strategies to motivate your marketing and content to break from stagnation and go toward innovation. Post Views: 266