Context matters in your content. Contextual links matter in your SEO strategy. Discover three strategies to acquire contextual links to boost your content in the eyes of Google and the linking sites’ audiences.
In action movies, there’s a lot of leaping. Brave shifts in which the hero gets from here to there, all at once. It’s easy to imagine that sudden leaps are how we make our impact. This is blog post #9000 (give or take). When did the leap happen? It wasn’t an external leap. The first…
I used to roll my eyes at the word “community.” It sounded like just another marketing buzzword. But after becoming actively involved in building and maintaining online communities around brands, I realized the immense value hidden behind what I once dismissed as a mere fad. For example, here at HubSpot, building a strong community has…
With so much ground to cover, we did some serious digging to showcase the city’s best SEO speakers, conferences, and meet-ups. London’s search community was nascent but sizable from the early noughties. By around 2010, small SEO meet-ups were happening… Read more › Post Views: 87
Last year, I received an email from my “bank” alerting me to suspicious activity on my account. The layout and logo matched other official communications I had received from the bank, and I was naturally alarmed. But a few things just didn’t add up. Instead of using my name, it addressed me as “Dear valued…
For some fortunate 17 year olds, the end of the year is the day for a momentous decision, one that’s largely out of the comfort zone of a 17 year old. A four-year college education in the US can cost nearly half a million dollars once we count the expenses and foregone opportunities that go…
A divo (or diva) is an opera singer with skill. Sometimes, though, that skill comes in a package that also includes imperiousness, skittishness and a fair amount of unpredictable drama. It’s tempting to imagine that CEOs, painters or poets that bring the noise must also have skill. But burning your guitar doesn’t make you Jimi…