Time To Evolve Your Social Media Strategy for 2024

Data becomes information when at least one of two related things are true: We learn something for next time We make different decisions or take new actions If you’re not getting one of these things, then the data is simply noise. A distraction that wastes our time and confuses us. Breaking news is up to…

Discover the aftermath of Google’s targeted crackdown on reputation abuse. Analyze significant losses, identify patterns, and investigate the impact it has had on major brands. Post Views: 179

They’re often related. It’s not unusual for someone to have more experience or knowledge than we do. If they use that knowledge to their benefit, not ours, they might be manipulating us. If we knew what they knew, we wouldn’t have gone along. This is the difference between a generous teacher and a hustler. Indoctrination…

2023 was a whirlwind. For one, there were the enormous strides in AI that resulted in massive shifts across the marketing industry. (Many marketers compare AI innovations to the industrial revolution. No big deal or anything.) Besides AI, there have been massive shifts in how content ranks on search engines due to Google’s new EEAT…

It’s a content and marketing strategy dilemma: Create content on popular topics with fierce competition or toil to create demand for ideas no one’s familiar with yet. Luckily, you don’t have to choose. Post Views: 79

The pandemic birthed a rise in puppies, planting flowers in Animal Crossing, and podcasts — with 1.1m+ shows launched in 2020 alone. But soon, the podcast phenomenon plateaued. New podcasts decreased a year later, and in 2022, fell by 80%. Would you ride this rollercoaster? Be honest. Source: NiemanLab Does this mean the podcast train…