56 Google Search Statistics to Bookmark for 2024
Each year we pick, vet, and categorize a list of up-to-date statistics to give you insights from trusted sources on Google search trends. Learn more Check out more resources on how Google works:
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TAM, SAM & SOM: What Do They Mean & How Do You Calculate Them?
As a marketer, I often find myself sitting down at my desk with a calculator to do some basic math. And most of the time, I’m in a kerfuffle with three acronyms: TAM SAM SOM. Calculating your total addressable market (TAM), serviceable addressable market (SAM), and serviceable obtainable market (SOM) can be helpful beyond the…
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As a content strategist, I like to ask my clients a lot of questions, starting with, “Who’s your target audience?” But do you know what answer I always dread hearing? “Everyone” While it’s nice to believe that everyone would be interested in purchasing your product or service, this definition (or lack thereof) creates way more…
Figs, ivy, silphium and of course, commerce
It’s just a week until Valentine’s Day, a multi-billion dollar spending jamboree. As often happens, the people we depend on for much of it get the short end of the deal, but a little mindful planning can make a difference. The heart shape we associate with love came from leaves. The ivy and fig leaves…
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🔥 FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. One financial company that understands this well is Wise, an international money transfer service I use. According to Nilan Peiris, Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” That…
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The theory that we can only hold a finite number of stable social relationships has long been debated. That number, estimated to be 150 by anthropologist Robin Dunbar, has created a widespread belief that the brain has a cognitive limit to the size of social groups it maintains. Is there a cognitive limit to the…
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I’ve worked in the B2B SaaS affiliate marketing space for 1.5 years and here’s my take on it: Affiliate marketing is not for the weak. It demands a lot of time, effort, and dedication to succeed. But the challenge is what makes it rewarding. The key to making it worthwhile? Using strategies to maximize your…
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As a marketer, I often find myself sitting down at my desk with a calculator to do some basic math. And most of the time, I’m in a kerfuffle with three acronyms: TAM SAM SOM. Calculating your total addressable market (TAM), serviceable addressable market (SAM), and serviceable obtainable market (SOM) can be helpful beyond the…
Segmentation, Targeting, & Positioning (STP Marketing): The Marketer’s Guide
As a content strategist, I like to ask my clients a lot of questions, starting with, “Who’s your target audience?” But do you know what answer I always dread hearing? “Everyone” While it’s nice to believe that everyone would be interested in purchasing your product or service, this definition (or lack thereof) creates way more…