5 Trends in Content Localization + 1 to Keep an Eye On
From tailored product offerings to studying evolving SERPs worldwide, learn how multinational brands navigate linguistic and cultural nuances to connect authentically with consumers.
From tailored product offerings to studying evolving SERPs worldwide, learn how multinational brands navigate linguistic and cultural nuances to connect authentically with consumers.
These questions are adapted from the legendary book Good Strategy, Bad Strategy by Richard Rumelt. They’re designed to: Most companies have the same core problem: they need more customers, and they need more money from those customers. But every company… Read more › Post Views: 138
How should I get listed in my Google Business Profile if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ. Post Views: 90
I remember once sitting in a quarterly marketing review meeting, watching competitors‘ video campaigns flash across the screen. My initial skepticism turned to curiosity as I saw how they were connecting with audiences in ways our traditional content never had. Each campaign told a story that spoke directly to a decision-maker’s challenges and needs. That‘s…
Imagine a world where Sherlock Holmes has the sharpest mind but no intriguing mysteries to solve. Or Iron Man without his tech-suit. They are simply incomplete without one another. In the same way, lead generation is the lifeline of businesses. Without a consistent inflow of customers, even the best business idea will fail to flourish….
My new short LinkedIn class on project management just launched, and I’ll be discussing it live today with Amanda Ruud … we’ll be there if you want to bring your questions. Sooner or later, all important work becomes project work. After the extraordinary feedback from her last session, Avaleen Morris is leading another session of…
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and algorithm changes. That‘s where the Instagram stats come in. There’s a lot of research about Instagram — everything…