5 Trends in Content Localization + 1 to Keep an Eye On
From tailored product offerings to studying evolving SERPs worldwide, learn how multinational brands navigate linguistic and cultural nuances to connect authentically with consumers.
From tailored product offerings to studying evolving SERPs worldwide, learn how multinational brands navigate linguistic and cultural nuances to connect authentically with consumers.
YouTube is a treasure trove for small businesses, filled with all kinds of would-be customers. In 2022, 27% of video marketers invested more in YouTube than any other platform. This post explores the rudiments of creating great YouTube videos for small businesses. Knowing Your Audience To make a high-performing YouTube video, know your target audience…
When I think back to my school days when we were asked to complete research papers using good old-fashioned books from the library, and I genuinely don’t think I could do that today. I’ve become so accustomed to the wide accessibility of information on the Internet that I’m willing to do anything to maintain that…
As a content strategist, I like to ask my clients a lot of questions, starting with, “Who’s your target audience?” But do you know what answer I always dread hearing? “Everyone” While it’s nice to believe that everyone would be interested in purchasing your product or service, this definition (or lack thereof) creates way more…
Humans are unique. We give names to the days of the week (we even have weeks). We eat something different for breakfast than dinner. We chronicle the passage of time. In fact, our chronicling of time is what makes it noticeable. Coordination can only happen when we’re in sync with our peers, and coordination is…
Learn about why building links with digital PR is so hard, and understand what you can do to take the pressure off. Post Views: 102
“Lead nurturing is like gardening,” says Banish Angural, founder of Banish Media. “It’s about time, relevance, and a favorable environment to expect the growth from the seeds you have sown.” And as a B2B marketer, I couldn’t agree more. B2B products and services take time to sell. It’s difficult to take a prospect from not…
YouTube is a treasure trove for small businesses, filled with all kinds of would-be customers. In 2022, 27% of video marketers invested more in YouTube than any other platform. This post explores the rudiments of creating great YouTube videos for small businesses. Knowing Your Audience To make a high-performing YouTube video, know your target audience…
When I think back to my school days when we were asked to complete research papers using good old-fashioned books from the library, and I genuinely don’t think I could do that today. I’ve become so accustomed to the wide accessibility of information on the Internet that I’m willing to do anything to maintain that…
As a content strategist, I like to ask my clients a lot of questions, starting with, “Who’s your target audience?” But do you know what answer I always dread hearing? “Everyone” While it’s nice to believe that everyone would be interested in purchasing your product or service, this definition (or lack thereof) creates way more…
Humans are unique. We give names to the days of the week (we even have weeks). We eat something different for breakfast than dinner. We chronicle the passage of time. In fact, our chronicling of time is what makes it noticeable. Coordination can only happen when we’re in sync with our peers, and coordination is…
Learn about why building links with digital PR is so hard, and understand what you can do to take the pressure off. Post Views: 102
“Lead nurturing is like gardening,” says Banish Angural, founder of Banish Media. “It’s about time, relevance, and a favorable environment to expect the growth from the seeds you have sown.” And as a B2B marketer, I couldn’t agree more. B2B products and services take time to sell. It’s difficult to take a prospect from not…
YouTube is a treasure trove for small businesses, filled with all kinds of would-be customers. In 2022, 27% of video marketers invested more in YouTube than any other platform. This post explores the rudiments of creating great YouTube videos for small businesses. Knowing Your Audience To make a high-performing YouTube video, know your target audience…
When I think back to my school days when we were asked to complete research papers using good old-fashioned books from the library, and I genuinely don’t think I could do that today. I’ve become so accustomed to the wide accessibility of information on the Internet that I’m willing to do anything to maintain that…