5 Soft Skills SEOs Should Build – Whiteboard Friday

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more. Go grab some…

As a content growth and innovation leader for HubSpot, I know how important it is to find impactful ways to expand your brand’s reach. In my experience, one of the more effective and underrated channels for marketers is podcast advertising. Outside of work, I’m an avid podcast listener. I’ve been persuaded to test out a…

The TikTok “ban” grabs the headlines. But TikTok’s impact on other social media algorithms has a bigger impact for marketers. Is your content and marketing strategy ready? Post Views: 110

PageRank was created by Google co-founders Sergey Brin and Larry Page in 1997 when they were at Stanford University, and the name is a reference to both Larry Page and the term “webpage.”  In many ways, it’s similar to a… Read more › Post Views: 157

The inbound methodology is really important here at HubSpot. I think you could go so far as to say that it’s more or less our “main thing” — like almost everything we push, preach, and practice as a brand hinges upon it. In the interest of keeping this post focused and practical, I won’t go…

Our instincts might not be as good as we hope. Going with your gut is thrilling. It’s personal, vulnerable and brave. And if it’s getting you what you seek, keep at it. But often, our instincts are a way of hiding, undermined by a lack of knowledge. If you haven’t done the reading and can’t…