5 Soft Skills SEOs Should Build – Whiteboard Friday

In 2024, 43% of B2C marketers plan to increase their marketing budget. The question is: Where is that budget going? Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2024, we surveyed 1,460 global marketing professionals working in B2B and B2C companies. From influencer…

Before we dive in, let’s set the right expectations: no tool will give you your competitor’s exact traffic data. However, it’s still well enough to see what works for them, copy their best ideas, or set realistic benchmarks. We’ll cover:… Read more › Post Views: 70

Not changing gets you nowhere. Get insightful anecdotes paired with practical strategies to motivate your marketing and content to break from stagnation and go toward innovation. Post Views: 67

“So, where do you see yourself five years from now?” Oof, that can be a tricky interview question, especially if you’re unsure of your professional goals. When I graduated from college and started interviewing in my chosen field, I felt like I needed to plan my entire professional life, complete with one concrete end goal….

In this Whiteboard Friday, Tom takes us through the top SERP features of 2024 by both presence and Share of Voice. Post Views: 70