These questions are adapted from the legendary book Good Strategy, Bad Strategy by Richard Rumelt. They’re designed to: Most companies have the same core problem: they need more customers, and they need more money from those customers. But every company…
Ever heard of SQL? You may have heard about it in the context of data analysis but never thought it would apply to you as a marketer. Or, you may have thought, “That’s for the advanced data users. I could never do that.” Well, you couldn’t be more wrong. The most successful marketers are data-driven,…
Easy, fast, and unified. We’ve talked to a lot of customers about what they need from their tools to grow, and it always comes back to these three words. So why does go-to-market feel so hard, slow, and disconnected? Two words: legacy CRM. The concept of customer relationship management (CRM) has existed for decades, and…
If you network a lot, you likely have dozens of business cards in different bags, pockets, and wallets. But when you’re looking for something about the same size and thickness as a business card? It becomes clear how alike most business cards have come to look. As a company rep or prospective employee, you need…
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Digital courses can be a game-changer for your bottom line, whether you’ve been in business for ten years or ten days. But if you’re like many of the folks I work with, you might…
“If I were you…” or, more commonly, “if you were me.” Management has never been easy, but as the world becomes more complex, it gets more difficult. We’d like to imagine that the person (or AI bot, or freelancer, or firm) that we hired has enough drive, insight and common sense to do exactly what…
Buying or selling a home is an important financial (and emotional) decision, and your clients want an agent they trust to protect their interests and help them navigate the complexities of the process. That’s where real estate social media marketing comes in. When applied correctly, it can be a great way to start conversations, share…