3 Unexpected Examples of Technical SEO Issues (And How to Resolve Them) — Whiteboard Friday

Engineers can optimize a bridge. There are some bridge designs that satisfy aesthetic, financial, durability, safety and efficiency needs better than others. The work of optimization is finding the best set of tradeoffs. Maximization, on the other hand, seeks the solution that ranks the highest for just one goal. After it peaked, Yahoo sought to…

New research reveals almost all marketers say data standards are essential for ROI. Yet, many lack them. Learn the first thing to do to establish a data standards strategy (and it’s something that will help in more ways than that one.) Post Views: 92

The moment you’ve been so eagerly awaiting has finally arrived. Today, we’re excited to share the lineup of talks hitting the MozCon 204 stage this June. Post Views: 167

Freelancers looking to build a career have two good options: Be so good at doing the work by hand that you’re a better alternative for a client than using AI. This is going to get more and more difficult. Be so good at having AI work for you that you’re the obvious choice when there’s…

Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities. Despite my experience with content strategies, I made a rookie mistake — I hadn’t created a stakeholder map. That experience pushed me to develop a systematic approach to…

Dreams are fine. And dreams involve contradictions. We want this AND that, but both can’t happen. That’s what keeps them from being plans. Plans embrace boundaries and reality, they don’t ignore them. Plans thrive on scarcity and constraints. Plans are open for inspection, and a successful planner looks forward to altering the plans to make…