3 Types of Content Gap Analysis to Outrank Your Competitors

(Un)fortunately, content creation is still a very manual job, but on the bright side, there are some great content writing apps that can help us — a ton. Crafting ideas, organizing content, refining language, and boosting readability are just a taste of what these tools bring to the table. Below, I’ve curated a list of…

… said the collector to the painter Jasper Johns. “Neither have I.” Watching is different than doing. Trying to do both at the same time is a challenge. Post Views: 122

What if your boots don’t have any straps? Bootstrapping is logically impossible. You can’t pick yourself up into the air by lifting on your boots, no matter how hard you try, because gravity isn’t just a good idea, it’s the law. But it’s significantly more difficult if your boots don’t have straps. The word “purchase”…

Most of us know what enough happiness feels like. But some people are stuck in an endless cycle of seeking more money. That’s a bad trade. Because after a certain threshold, it’s hard for more money to buy you more happiness. And the trap is that trying ends up costing you both. Post Views: 146

Have you ever purchased something because a well-known person you admire used the product or service? I’m guilty of this — I recently bought myself a new waterski because a professional water skier and micro-influencer, Whitney McClintock, shared a video on Instagram of herself using the ski. I was in the market for a new…

Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on a landing page to begin with. It’s common to put more attention and resources into your main website and product pages, but landing pages are the most direct way to convert a…