3 Types of Content Gap Analysis to Outrank Your Competitors

B2B content marketing is a bit like selling toys to a kid. Your first job is to get the kid excited, using flashy adverts to show them all the fun they can have, and the different ways they can use… Read more › Post Views: 83

You’re busy enough doing marketing. You don’t have time to search for content that can help. So here are over 50 favorite blogs, newsletters, podcasts, and YouTube channels recommended by your content and marketing peers. Post Views: 87

It’s possible that your day will be more enjoyable if you are insulated from the market. If you have a boss who has a boss… If you don’t have to review the sales numbers for the products you created or edited… If you have raised a ton of venture investment… If you are embracing the…

Like most job seekers, I’ve had to answer the dreaded salary expectation question over email. No matter how many times I’ve done it, it’s still nerve-wracking to put a number out there. What if I undercut myself because my number was too low? Or worse, what if I miss out on the job opportunity because…

A divo (or diva) is an opera singer with skill. Sometimes, though, that skill comes in a package that also includes imperiousness, skittishness and a fair amount of unpredictable drama. It’s tempting to imagine that CEOs, painters or poets that bring the noise must also have skill. But burning your guitar doesn’t make you Jimi…

Content creation requires a lot. Who will do it? How will it align with strategic goals? How you craft audience-attracting stories? Learn the potential answers to help you develop a content creation process that really delivers. Post Views: 49