24 Ways I’m Using AI Tools for SEO

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it? Not at all….

This past week, people grew outraged over Adobe’s update to service terms for its Creative Cloud, and Meta let UK and European users know their information can be used to develop its AI products. What should marketers make of all this? Post Views: 71

Plain language brings a power too few decision-makers appreciate. This study proves that clear communication can attract a B2B audience and make them more likely to convert. Plus, get the resulting data-driven writing tips. Post Views: 129

When the telephone began to gain traction, the monopoly of the time, Western Union, decided to get even better at sending telegrams. Post Views: 68

No matter what type of business I’ve worked for over the years, my team has always stressed the importance of a marketing calendar — and then never made one. A marketing calendar is essential to keeping a team organized and productive, but creating and maintaining one can be intimidating without the right guidance. So, if…

The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. The following year, I was asked to do more with a slightly smaller budget. Sound familiar? While this top-down approach is common, it isn’t the only way to budget. The opposite…