21 Marketers Share Their Best Tips for Networking as an Introvert at SEO Events

Marketers frequently measure the time a consumer spends with content as a proxy for trust. The more time spent with the content, the deeper the trust in the content or brand. That’s a big mistake. Find out why. Post Views: 285

Google just rolled out AI Mode to US users. I was testing if the clicks would show in Google Search Console, but they aren’t showing up. A post by Tom Critchlow on LinkedIn made me wonder how a click on… Read more › Post Views: 163

I’d venture to guess you get tons of emails in your inbox every day. From coupons to daily deal sites to family invites, it’s a lot to sift through—and you’ll likely only click if an email has one of the best subject lines to capture your attention. According to HubSpot Research, 65% of surveyed marketers…

Instead of seeing the benefits of your past hard work evaporate over time, discover how to keep your older content working for the local business you’re marketing. Post Views: 293

My new book (out today) contains more than 500 questions. Here are some to get you started: Who is this project for? Who is my smallest viable audience? What change do I seek to make with this project? What is my strategy to make this change happen? Can I articulate it clearly? What resources and…