Below, you’ll find some we love and use every day, and others we’re keeping a keen eye on in 2025. Marketers use AI for search engine optimization, brainstorming content ideas, and automating repetitive processes like ad targeting, according to research…
When it comes to PowerPoint presentation design, there’s no shortage of avenues you can take. While all that choice — colors, formats, visuals, fonts — can feel liberating, it‘s important that you’re careful in your selection as not all design combinations add up to success. In this blog post, I’m sharing some of my favorite…
Advertising communicates the value of your product, services, and brand to the world. The best ads spark interest and ignite a desire for what you offer, build brand awareness, and drive sales. As a marketer, I’ve learned that the best ads don’t happen by accident. Knowing how to make an ad is about understanding your…
We can agree that Isaac Newton didn’t invent gravity. It was here all along, but he gets some credit for naming it and describing it. And Columbus definitely didn’t discover North America. There had been people living here for tens of thousands of years before he arrived. After Niels Bohr began describing quantum mechanics, the…
Here are some holiday marketing strategies you can use: When I asked for the best marketing strategies for 2024’s holiday season on LinkedIn, Kaj Kandler told me to make preparations for next year instead. That’s because I asked too late:… Read more › Post Views: 63
Discover Yagmur’s 8-stage roadmap to creating a content strategy that helps establish your business and build brand awareness. Post Views: 290
Pay-per-click (or PPC) marketing can feel like a daunting task. From creating ads to monitoring performance and understanding bidding strategies, there’s a lot to take in. But PPC keyword research is an often under-appreciated, yet necessary, component of search engine marketing. With proper keyword research, you can more accurately build ads and landing pages that…