16 Local Search Developments You Need to Know About From Q4 2023

In this article (for your eyes only), I’ll share what PPC spying is, why it’s important, and share seven ways you can start spying on your competitors’ paid search campaigns. PPC spying is when businesses use marketing intelligence tools, like… Read more › Post Views: 107

When you’re reading a good historical novel, you might be there and then. When you’re checking your email, you are in a conversation between and among, over there, not here. When you’re imagining what went wrong in that conversation yesterday, you are living in yesterday. And when you’re scripting the next conversation you’re going to…

It’s the dawn of a new era in the marketing industry. With LLMs becoming savvier and faster, more marketing teams are looking for ways to implement AI solutions to unlock creativity and untapped potential. Here are five AI-powered workflows that combine the Moz API and Relevance AI to take your marketing efforts to new heights….

In this guide, you’ll learn the three best practices of reporting and eight types of information that make a solid content report, including the actual KPIs used by content marketers. From my experience, I’ve learned that having three key features… Read more › Post Views: 187

Like many others, I get dozens of emails a day.  If the subject line’s irrelevant to my interests, I’m scrolling by and ignoring it. Or, worse, I might click on an email and hit the unsubscribe button after deciding it wasn’t worth my time. If you’re a marketer, you want to avoid scrolling and unsubscribes…

Consider a simple graph of the temperature of the Earth over time. There’s nothing interesting about any frame of this graph. But when we pause for just a few seconds for it to load and render, we can see 150 years unfold and then the truth becomes apparent. The snapshot is a useful way to…