14 Local Search Developments You Need to Know About From Q1 2024

We’re busy, we’re confused and we’re always seeking a shortcut. If a company is hiring, the person who worked at Google or Apple or Disney gets more of the benefit of the doubt. Even if all they did was bring coffee to someone. But, if that person was one of the hundreds laid off yesterday…

For years, I’ve been using this picture of Neil Armstrong when I tell the story of meeting him and hearing his talk at one of his last public appearances: I wasn’t there when this photo was taken, so I relied on a Google image search to find it: I compounded Google’s error. Sorry, Buzz. Neil…

Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. Still, I don’t think that more contemporary methods should distract you from one of the oldest, most effective strategies  — email marketing. In fact, email ROI is an impressive $36 for every $1 spent.  If you’re still hesitant,…

🔥 FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. One financial company that understands this well is Wise, an international money transfer service I use. According to Nilan Peiris, Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” That…

If you’re looking for a video marketing guide, you’re not alone. Of all businesses, 90% use video marketing as part of their overall digital marketing strategy. And 68% of marketers who aren’t using video plan to build a video strategy in 2024. There’s no strategy like video marketing for educating, generating leads, and converting customers….

You’ll create a lot of different SEO reports for a lot of different people in an enterprise environment. Let’s look at some of the reports you’ll want to create and the metrics to include in them for different people. Money… Read more › Post Views: 103