14 Local Search Developments You Need to Know About From Q1 2024

Just before the start of 2024, TikTok made a massive change in how the platform pays its creators by replacing the controversial Creator Fund with the new TikTok Creativity Program Beta. I wasn‘t surprised the fund was put to rest, considering how many creators expressed frustration over the fund’s payouts. However, I was skeptical of…

Are you losing rankings due to multiple pages competing for the same keyword? Learn how to find and fix keyword cannibalization issues. Post Views: 52

In the competitive realm of digital advertising, understanding your PPC competitors is crucial. If your ads aren‘t performing at their best, it’s likely because you’re not fully tuned into what others in the space are doing. Competitors might be employing tactics you haven’t considered or even mirroring your brand to divert your audience. A thorough…

A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline, and my team was juggling multiple tasks with limited resources. Initially, I felt completely overwhelmed — until I sat down and created a detailed action plan. By breaking the campaign into smaller, actionable…

We’re in the middle of a huge and unusual shift. The magazine publisher acted like the best sales were newsstand sales, even though the profit came from subscriptions and most people simply visited the website. Book publishers and editors seem to focus on selling copies on paper, sold in independent bookstores. They spend as little…

Facts are important, but facts don’t create learning. Stories do. A story fits into (and changes) our understanding of the world. Good teachers are storytellers, and storytellers are teachers. Notes, then, aren’t recitations of facts. They’re story prompts. A good note reminds you of a story that you already understand. Post Views: 72