Follow the international SEO best practices below to better target foreign markets. International SEO best practices It’s likely you already have an idea of which global markets you’d like to target based on non-SEO factors, like your ability to operate…
A six-hundred-year-long organ recital is going on, and today marks a change in notes. If you miss it, the next one is in two years. We’re used to the rapid increase in speed in just about everything around us. Absolutely positively overnight is mostly too slow for many industries now. It takes discipline, then, to…
LinkedIn came under fire for training its AI models on users’ content. Adobe, Meta, and Zoom have faced similar controversies. Here’s what these brands keep getting wrong (and it has nothing to do with AI). Post Views: 44
Fact: In 2024, basically everyone is a content creator, but not everyone is a “content creator” — at least not in the sense we’re talking about here. Content creators are members of the creator economy, committed to building and monetizing their personal brands and audiences. With a reputation for offering flexibility, creative freedom, and low…
A few months after starting a former job, I attended a workshop in which we discussed our brand promise. It was a clarifying moment for me — despite having a solid mission and vision statement, it was the brand promise that really defined the heart of the company and what my role was. A brand…
Not sure if you should add a digital experience platform to your martech stack? Here’s how the latest systems make content easier to manage, optimize, and deliver to your audience. Post Views: 114
Founded in 1987 in Austin, Texas, South by Southwest (SXSW) is an annual conference that brings together more than 300,000 professionals in the film, TV, music, education, and tech industries. In 2024 alone, featured speakers include include Jane Fonda, Dwyane Wade, Alex Cooper, and Daisy Ridley. All of which is to say: It‘s a massive…