The only reason we need to go into detail about our resume, the details of our new idea or the features of a product is to cause action to happen. And action is the result of tension, status or affiliation, and these are based on trust. There are many ways to build that trust, and…
The art of project management includes the dance between velocity and possibility. If you describe the outcome with specificity and remove as many variables as possible, you’ll get the work done with more speed, higher reliability and less cost. That velocity, though, might encourage us to recognize that all sorts of options are available. There…
Forty years ago, the royalty of rock spent the night in a studio to record one of the fastest-selling singles of all time. The documentary of the event is just okay, but it’s fascinating in how it shows us just how deep imposter syndrome lies. Only a few stars seemed at all comfortable–Stevie Wonder and…
Inclusivity makes business sense. Discover how targeting diverse audiences can enhance your backlink profile, boost trust with Google, and ultimately drive revenue.
Headlines sound the alarm on the proposed TikTok ban. But go behind all the noise and get answers to seven questions about the bill and its impact on marketing.
Who are you to make things better? How dare you raise your hand to help, offer an idea, take responsibility… Perhaps it might be helpful to reframe that feeling as the generosity of improvement instead. If not you, who? If not now, when?
Unfortunately, most keyword clustering tools aren’t exactly quick… For example, I asked a popular keyword clustering tool to group 4,703 keywords. It took 51 minutes! That’s a long time to wait! Luckily, you can cluster keywords much quicker in Keywords… Read more ›
Acquisitions can have a dramatic impact on your search visibility. Long ago, one of the main competitors of an engineering company I was working with shut down. I asked about acquiring their website and managed to get it for a… Read more ›
Digging in to learn about YouTube SEO? With video consumption at an all-time high, getting your videos at the top of the world’s largest video platform might seem difficult. Here’s the good news: Ranking your YouTube videos doesn’t require technicalities or spammy tactics. Instead, there are some key elements that the YouTube algorithm uses to…
As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in and launched targeted marketing campaigns. One example is Brett Landscaping, which sold almost its stock of higher-priced porcelain paving products. Fast forward to 2024, people are at work. The economic outlook is…