All of this work is done by our tireless Partnerships Manager, Igor Gorbenko. I spoke to him to extract everything he learned about partnerships. The first time we sponsored podcasts, we spent $14,000 on five podcast campaigns. Like any good… Read more ›
We know that Google changes constantly, but what about the internet itself? Dr. Pete’s analysis shows that from the end of 2019 to the end of 2024, content churn has more than doubled. What does this mean in the context of content marketing?
Two years after Generative AI took off, one thing is clear: AI will transform the way businesses operate. But for most small and medium businesses, the AI landscape feels overwhelming. They don’t need the hype; they need practical help. The reality is that 50% of small businesses fail within five years. Not because starting a…
I was shopping for dog treats recently. My dog has particular tastes, so I turned to Amazon to find what new treats might delight her. Amazon collects my browsing data and purchase history (aka, first-party data) and uses it to plan and deliver targeted ads while I’m on the platform. One of these ads led…
No one knows the name of the maternity nurse who helped with the delivery of Marie Curie or Esperanza Spaulding. You might grow up to be a genius, but the team that helped your mom give birth don’t have to be geniuses–they simply have to be pretty good at their craft. The same is becoming…
Like many professionals, I face a deluge of sales messages every day. It’s easy to tune out emails, display ads, and LinkedIn messages. But a phone call? Love it or hate it, it captures my attention. I set out to discover if B2B telemarketing is dead in 2025, or if it’s due for a comeback….
Freelancers looking to build a career have two good options: Be so good at doing the work by hand that you’re a better alternative for a client than using AI. This is going to get more and more difficult. Be so good at having AI work for you that you’re the obvious choice when there’s…
While it’s tempting to compare suffering, inconvenience, unfairness or general no-goodness, it’s not helpful. Someone else’s trauma doesn’t diminish yours. In fact, when we can find the space to see that others have their own mess to deal with, it opens the door for forward motion. The past happened, but all that’s available to us…
You have a strategy. Perhaps you didn’t even choose it but you have one… and it’s not working. The dominant question is, “what do I do now?” Which tactic do we use? How do we get the word out? How do we close this sale, solve the problem and succeed? Perhaps we should look to…
When I’m reading a blog post or a long web page, one of my favorite things to do is jump to a specific section that I want to read first. This is made possible thanks to anchor links. Want to see what I mean? Scroll to the table of contents below. Each of the topics…