Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. “Use AI. But not too much AI … and in the right ways.” “Optimize for SEO – but it’s changing completely and irrevocably, so also optimize for other…
You spend countless hours editing video content to perfection, writing the perfectly optimized blog post, and putting together the absolute best resources for social media … only to realize that you still have to convince people to actually view your content. Your content could have the secrets to world peace and curing jet lag, but…
Peeves make lousy pets. They undermine us and put us on edge. But quirks? Little eccentricities we see in the world that offer a cost-free smile. Habits or interactions that always make us a little lighter on our feet and open the door to better… They’re easy to find, not hard to adopt and don’t…
I’m workshopping a new book. For the last few months, I’ve been feverishly writing a book about strategy. Strategy for individuals, small organizations and large ones as well. Strategy for someone seeking to make a difference, and strategy for people who do projects. Starting this week, I’ll be leading a series of discussions and talks…
Creativity is about hope and possibility. It gives us a chance to make things better. Plenty has been written about the sad iPad ad that Apple just apologized for. It wasn’t just out of character for the story Apple tells, it was a cheap hack, taking the nihilism and helplessness that some are spreading and…
Discover Yagmur’s 8-stage roadmap to creating a content strategy that helps establish your business and build brand awareness.
Back when I started playing the search engine optimization (SEO) game, keyword stuffing actually worked. Since then, algorithm updates have spared only a few SEO best practices, like URL optimization. Google’s algorithm updates have shaken up the scenery of SEO. However, URL optimization has stood the test of time. This is an essential element of…
Are you spending too much on technology? A new study reveals marketing budgets are shrinking, yet spending on marketing tech is rising. But a big chunk of that tech goes unused. Solving that problem could boost your budget and ROI. Here’s how.
In any creative endeavor, it’s possible to define success as the big win, the moment when your dreams match reality. Success is the end of imposter syndrome, stability and finally making it to the other side. By this definition, it’s clear that success isn’t going to happen. It’s incompatible with the reason you do this…
Look at their SEO reports. I’ve seen many SEO reports from consultants, in-house teams, and agencies. I discussed them with SEO experts from our Ahrefs Insider community. Using this knowledge, I’ve created an SEO report template that you can build… Read more ›