As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to learn that there’s a third option for ad buying: demand-side platforms (DSP). What is a DSP, you ask? These tools are essentially an automated way to purchase and manage your online ads. If you’re like…
Novels, movies, even consulting, are based on a knock knock business model. Tom Cruise made a movie, and you need to buy a ticket to see it. Jane Collins is an engineering professional and you need to pay to get their insight about how to fix your bridge. This 300-page autobiography is worth your time…
This is a sweeping generalisation, but it’s a useful one. You probably deserve a promotion, but on its own, that’s rarely enough to actually get you promoted. There are forces working against you: the cold, hard unit economics of your… Read more ›
Struggling to keep up with SEO in 2025? AI, UGC, and Google updates are shaking things up. Get expert insights from top SEOs to stay ahead of the curve!
With new AI tools, integrations, and use cases coming out almost daily, I know it can be overwhelming to keep up with how AI is changing business. Take DeepSeek R1, for example. Created by Chinese company DeepSeek, the AI model turned the world on its head when it was first launched in January 2025. It…
During my time at university, I used flowcharts to map out my research processes so they could be clearly understood and repeated during peer review. Lately, I’ve been using flowchart templates to organize an instructional book on floral design. Today, I’ll be exploring flowcharts as they pertain to the business sector. Flowchart templates help people…
Running content strategy for B2B SaaS companies taught me that a digital marketing strategy for startups can’t just copy enterprise playbooks. Content calendars, lead-scoring models, and expensive ABM campaigns? They fell apart when applied to early-stage businesses with tight budgets and small teams. After working with several startups, I’ve seen exactly which scrappy marketing tactics…
The phone book was a groundbreaking innovation. For the first time, you could actually look up the person you were seeking to reach. At about the same time, the department store arrived. You could actually have a shot at finding what you were hoping to buy. TV Guide was, at one time, the most valuable…
In addition to running a marketing agency with customers around the globe and a seven-figure local business, today’s master is also a kickboxing champion and MMA fighter — making Jennifer Waters easily the marketer I’d least like to fight. Though Flo from Progressive seems like she’d be a scrapper, right? It’s not just me? But…
The more common, easier to execute sort: Instructions to remind people who already know what to do, what to do. The more essential and harder to create kind: Instructions for people who don’t know what to do. It’s a mistake to assume that just because you know all the steps, the person you’re writing for…