Whether you‘re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it’s innovative and engaging for your prospects and customers. If you’re having trouble planning for the upcoming year or need some fresh ideas to include…

Running YouTube ads is one way to ensure your target audience finds the videos you worked hard to script, storyboard, shoot, and edit. When you embed your videos on your website or share them on social media, that’s only a start. By doing YouTube ads, you don’t just hope someone watches; you get who you…

In this guide, I will show how you can use content marketing to attract, educate, engage, and delight your target audience. We’ve applied what you’ll learn for over a decade, causing us to attract millions of monthly visitors to HubSpot.com. Image Source Besides our website content, our practical content marketing approach helps us get millions…

That’s the first part of the confusion. It’s a group of people who can’t decide what the thing they do is supposed to be. Is it: Advertising Publicity Increasing retail distribution Direct and measured response SEO Making the logo pretty Wholesale and trade relationships Maintaining the status quo and not screwing up Keeping the website…

Content creation gets a lot of attention. But it can’t attract an audience without all the behind-the-scenes work that goes into content publishing. Walk step by step through a content production process that has worked well for over 10 years.

Over the next few days, I’m going to feature a new project we launched today. A small and mighty team has been working on this for a year. I want to share the highlights along with some of the critical design choices we made along the way Each year, charities in the US raise about…

Staying on top of the latest strategies and trends has been crucial for keeping my knowledge and skills current as a digital marketer. Whether it’s learning new SEO techniques or understanding changing social media algorithms, free digital marketing courses have been an invaluable resource throughout my career. While traditional options such as boot camps or…

As a marketer, I understand the importance of landing pages. A landing page can be the designated page visitors are taken to when they click on an ad. It can also be the page that follows a call-to-action button or serve as the homepage of a website. Regardless of how my audience “lands” on a…

Using social media icons for email signatures is a simple yet effective way to make it easy for your recipients to find and connect with your brand on social media. To help you do that, I share the easiest ways to add social media icons to your email signature, plus offer a few free resources…

Garbage in, garbage out. While that’s certainly true of coding, that now applies to marketers who want to make the most of AI. I’ve written dozens of iterations of the same prompt, refining my query until I could strike the right balance. When used right, AI saves me time on routine tasks and sparks my…