More content always seems better or at least less risky. But what if you played a different strategy? Play as you would in golf — fewest swings of the club wins. Let’s explore.

For those embarking on a website migration, keep in mind the importance of meticulous planning coupled with flexibility and constant communication with stakeholders. This will let your migration unlock new potential and achieve unparalleled growth.

Often, social media and SEO conversations happen separately. Social media is meant to build relationships and engage with your audience, while SEO seems more scientific, with specific keyword analyses to attract as many eyes as possible. However, these two facets of inbound marketing can work together to amplify each other’s results. In this blog, you’ll…

As a blog writer, I see good and bad blog format examples every day. While I like to think that the content is the only thing that draws people to a blog post and keeps them reading, I know that the layout and blog format also play a huge factor. Images, text, and links need…

An About page is the perfect place to learn the ins and outs of a brand. It tells you their mission, values, journey, and what others think about them. But condensing all of this into a few paragraphs is a tall order. You need a solid structure and a creative layout for your About Us…

If I were a creator, one of the first channels I’d explore is YouTube affiliate marketing. Think about it: Whether you’re sharing a tutorial or a product review, you can add affiliate links to every YouTube video description you create. Not only that, but you can also stack multiple links to products you recommend without…

Every competitor faces pressure, and it varies by industry, consumer/investor segment and geography. This applies to services, products, ideas, organizations, jobs… whenever there’s a choice and a market. The pressure might push you to be: Cheaper Simpler Dumber More short term Easier Coarse More convenient Hyped But it’s also possible to choose a marketplace that…

“How do you get the word out?” I’ve heard this from presidential candidates, from small business leaders and nonprofits as well. It’s easy to believe that the goal of marketing is to shout, hype, hustle and otherwise promote. It’s tempting to focus on your story as the top of the pyramid, and decide that your…

A barback supports the bartending staff. There are always clean glasses and fresh ingredients, ready to go. Having someone else do your mise en place can dramatically improve your productivity. And now, with a bit of effort, you can train an AI and a few systems to do it for you. If you won’t, your…

[Relevant aside: If you get this blog by email, apologies for the glitches of the last few days caused by my provider. If you ever see a broken link or something that doesn’t render, you can visit the blog. It always has the latest version, typos fixed. It’s much easier to fix the blog over…