I’m optimistic about the future of SEO, and I want everyone who reads this to feel the same. Of course, I can’t deny that things are changing, and I’m preparing for many major shifts over the next few years regarding AI and the future of SEO. Advancements like Google’s integration of generative AI into search…
When the investment committee is unanimous, it’s unlikely that the idea is a brilliant one. Significant division and strong opinions (and widespread skepticism) don’t cause great ideas, but they’re often present when they arrive.
Anecdotes are not data. If you’re looking for data, hearing a story about what happened to a friend that one time shouldn’t crowd out your rational decision making. But hope is real. When someone you know is facing a difficult situation, sharing a positive anecdote about that friend who that one time made it through…
It’s impossible to communicate everything. The map is not the territory, it’s an abstraction, a summary and most of all, a conceptual framework. When we share an idea, we can work to make sure it’s true, but when we share all the facts, we’re simply boring people. Stories are relevant, creating a narrative and tension…
Looking to take your product and solutions pages to the next level? In this week’s episode of Whiteboard Friday, Liraz talks us through how we can optimize our product pages in the multi-search engine optimization. She provides a detailed breakdown of page structure and how to bridge the gap between product and SEO.
If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Maybe you didn’t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Or you were planning several email campaigns at once,…
I’ve fallen down countless rabbit holes while doing seemingly simple searches: “How to make a latte?” turns into “Latte vs. americano?” which turns into “How bad is caffeine for you?” and ends with “Coffee alternatives.” AI-powered search engines can save you time and give you better results — if you know how to use them….
Go to the store, look at the five kinds of mustard on offer, and pick the one that’s best for you. This is not controversial. Go to Amazon and search for wireless headphones. There are more than 400 types to choose from. Compare rankings and ratings and price and choose the ones that are best…
Here’s what a typical Monday morning looks like for me: I open my computer and see a few Slack messages about a campaign I’m launching on Tuesday. After answering those, I check my inbox and find I’ve been tagged in some slides for that same campaign. Once I’m done responding, I hop on a Zoom…