And… that’s a wrap! Catch up on the second and final day of MozCon 2024 in this day-two recap.

The words “marketing budget” might strike fear into the heart of any marketing leader, but it’s non-negotiable when creating a marketing strategy for your company. In fact, when budgeting season rolls around, I hunker down. I know that the budget I set affects what my team can accomplish and our value to the company. Without…

I run HubSpot’s Marketing Daily Newsletter, so I know quite a bit about email marketing and why an email marketing platform is one of the first additions to a marketer’s tool belt. Email marketing is an effective way to engage and nurture leads into loyal customers. It’s also extremely cost-effective — some studies show an…

Guess what’s common among the top organizations like Apple, Microsoft, and Amazon? An effective communication plan. Be it the content strategy, a product launch, a campaign announcement, or a customer escalation, a robust communication strategy holds every part of your organization firmly. A survey by The State of Business Communication revealed that 72% of business…

ChatGPT this, ChatGPT that. Well, I’m here to add to the AI noise (but in a good way, I promise). I’ve seen a lot of discourse on LinkedIn about ChatGPT resumes and other professional use cases for AI. Since the job market is on fire right now, I decided to do a little digging myself…

Host a poll. Do a quiz. Create a game. Interactive content comes in so many forms, but not enough marketers take advantage of it. Discover the possibilities, tools, and big results.

This question is a trap. It’s based on scarcity and entitlement, and most of all, the world isn’t listening. When more and more people focus on this question, it simply pushes us apart. On the other hand, “what do I owe the world?” opens the door for endless opportunity. When lots of people ask this…

This week on the Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns. Domino’s Goes Real Time The first example came from Domino’s Pizza. Back in April 2009 on the Marketing Update, we talked about how Domino’s was taken by surprise by an unfortunate YouTube video . We’ve also…

Dive into the future of digital marketing, and discover the key takeaways from our speakers in this day-one recap of MozCon 2024.

Consumer trends are changing all the time, reflecting the “never-sleeping” nature of markets and society. From the rise of AI to the growing popularity of shopping on social media, heightened data privacy concerns and consumers tightening budgets due to recession fears, times are changing fast. But one thing is certain — businesses need to track…