Good questions aren’t enough for an engaging interview. Get expert tips on how to prepare, connect with your interviewee, and uncover insightful ideas that will elevate your content.

Hack The Box used Ahrefs to execute multiple SEO initiatives for their website, including a site-wide content refresh initiative in 2023. Their most prominent achievement is a 600% increase in keywords ranking on the first page of Google in just… Read more ›

A trick question is designed to fool us into proposing the wrong answer (example below). A trap question, on the other hand, stops the train completely. A trap question demands an answer, and the answer will paralyze us and keep us from the work at hand. “Yes, but how many followers does your brand have…

How should I get listed in my Google Business Profile if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ.

While many landing pages look different and use a variety of strategies to pull in audiences, they all serve one major purpose — to convert visitors to the next stage in the buyer’s journey. Table of Contents What is the purpose of a landing page? What is a good landing page conversion rate? Great Examples…

Imagine the leaders that inspire you. Each is likely unique, with a different style they use to meet goals, motivate, and animate their teams. There are many different styles of leadership, and each can have a different impact on a company. In my experience, leadership styles can evolve over time, and I would argue that…

Getting buy-in for a new content marketing strategy isn’t easy. But once you’ve done it, the hard part really begins — doing the work. Try this process to move out of overwhelm and toward your content vision.

It’s pretty easy for some kids to switch gears. They can go from sad to ebullient in seconds, and switch contexts without much fuss. Others have more trouble. As we get older, our natural ability to thrive in a new situation can decrease. But, like a muscle or a skill, it responds to practice. The…

Wish your content led to more sales? Use these emotion-driven SEO tactics to create people-first content that sells.

Google’s firm grip on the search engine market is a marketer’s dream — and nightmare. Commanding nearly 92% of the worldwide search market share, Google is where most of us focus our search engine marketing. But that market share also makes it a lot harder to hang on to high-ranking search engine results pages (SERP)….