If you’d asked me early in my career to define what marketing is, I would have no doubts. “Marketing is about promoting products,” I’d say. But today, it’s one of the toughest questions to answer. The term is so broad and flexible that it’s hard to pin down. Marketing is present in all stages of…
The year I turned 30, I started a new job. The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Also tucked in the job description? Event planning for a festival and various smaller events. I didn’t know it yet, but I was…
New research reveals almost all marketers say data standards are essential for ROI. Yet, many lack them. Learn the first thing to do to establish a data standards strategy (and it’s something that will help in more ways than that one.)
“Ease” isn’t the same as “easy.” In fact, they’re often at odds. Easy work is hardly worth our effort. It can deaden us instead of giving us the chance to bring our best selves to life. Ease, on the other hand, is the feeling of doing something worthwhile, and doing it well. When we choose…
The future of conversion rate optimization is here — and it’s driven by AI. From personalized video to scalable email outreach, learn how to maximize conversions with AI CRO. If Kieran and I were to invest our marketing budget anywhere in the next 6-12 months, it would be in AI Conversion Rate Optimization (AI CRO)….
Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic designer, read the post, and I‘ll just say he wasn’t thrilled about it. “[Expletive] logo generators? We’re doomed,” were his exact words. I ended that blog post by clarifying that businesses should use actual graphic…
See (and hear) how six brands, recognized at the 2024 Content Marketing Awards and Cannes Lions, captivate audiences with their creative storytelling. They offer inspiring lessons on crafting engaging, impactful content.
Why are we more likely to get tasks done than to take on new initiatives? Checking something off a to-do list requires far less emotional energy than adding something to the list was in the first place. As is often the case, “resistance” is the answer. It’s easy to type a book, hard to write…
It’s going to get busy around here. I wanted to share some upcoming events (online and in person) so you can plan ahead… there are five more for the end of the week, but here we go: Linda Rottenberg is joining me on LinkedIn on Monday. She’s built an extraordinary organization that most people have…
Between shifts in technology, the economy, and consumer behavior, 2024 has brought marketers a new level of uncertainty. I’m right there with you, and I’ve bought stock in Pepto Bismal. So when I got the chance to chat with Christophe Combette, a director of product management at Google, I wanted to know what there is…