MozCon is hitting the road in 2025 with two incredible events! Join us in London (August 12) or New York (November 6) to learn from industry leaders like Lidia Infante, Andy Chadwick, and Areej AbuAli. Our speaker lineup spans technical SEO, AI content systems, creative PR, and community leadership. Delivering fresh insights and strategies you…

SEO is dead, long live SEO! That’s how it feels, at least, as both AI-powered search and user-generated content take hold in our digital lives. Today’s master in marketing knows a thing or two about user-generated content and how brands can make it work for them. (And read to the end to find out whether…

Video is everywhere right now. As a basic Millennial, my video diet mostly consists of YouTube and Instagram, but hop on any social media platform, and I bet you’ll run into a short-form video as you scroll through your feed. With TikTok’s future uncertain, many social media platforms are trying to capture more of their…

We expend effort. We create value. It’s easy to get confused about which one we’re going to ultimately be compensated for.

New technologies, channels, strategies, and tactics are constantly emerging. It’s impossible for any team to pursue every idea. What do you do then? How do you vet each idea and decide which one to invest resources in? We’re no strangers… Read more ›

This chimes with what we’re seeing in Ahrefs Brand Radar, our new marketing intelligence tool which lets you track your brand presence in AI search. We analyzed 25M AI overview keywords in the two-month window of our analysis. Here’s what… Read more ›

I still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal brand.” It seemed so … self-promoting. Weren’t my ideas and work supposed to speak for themselves? But as I looked around at who was actually gaining traction in my industry, I noticed something important. The most talented…

When it comes to AI, it’s easy to get distracted by all the flashy demos and headlines that are constantly splashed across social media. But the fact is, most people still aren’t leveraging AI in one of the simplest, most impactful ways it can be used: by creating an AI project assistant. An AI project…

Reddit is inherently simple — think old-school internet forums. And despite — or perhaps because of — that simplicity, it can be overwhelming. I can’t tell you how many rabbit holes I’ve found myself surfing down, only to realize I’ve lost a ton of time or that I’m not doing what I set out to…

Wild animals forage. They spend calories and take risks to acquire food. If the required work and risk expended are more than the food they acquire, they go extinct. The goal is to get as many calories as possible for as little effort as possible. If there’s a surplus, their instinct is to have kids…