When I started using AI, everything changed: my output, my confidence, my career. I went from working full-time and building content after hours to landing features in Fortune and CNBC, reaching over 140 million people on LinkedIn, and building a business that allows me to do the work I care about — on my terms….

This is an understandable sentiment. As jobs push people to be automatons and often offer little in the way of respect, it’s easy to quietly quit. But perhaps, they’re not paying you enough to not care. Spending your days, day after day, not caring is a tragedy. They might not deserve your focus and effort,…

Tactics are tempting. We can lean into them, invest, build our skills and count on results. Strategies are more elusive. And a mismatch between strategy and tactics leads to wasted effort. In this 2 x 2 grid, you can see how easy it is to get stuck. The worst outcome is a misguided strategy supported…

We’re moving from chasing traffic, to competing for brand visibility. We’re thinking about how AI crawlers view our site–not just search engine bots. We’re trying to follow the breadcrumb trail through an entirely new kind of user journey. If you… Read more ›

There’s a difference between ‘rich’ and ‘richer’. And ‘fit’ and ‘fitter’. The problem with a pre-amp that goes all the way to 11 isn’t that it’s louder. The problem is that very soon, the person who bought one of these will want one that goes to 12. Living in the liminal space is unstable. When…

To help you with that, I looked at some of the best PPC tools and picked nine that stand out for their focus, features, and value, especially for teams looking to level up without blowing the budget. This stack is… Read more ›

Clients and stakeholders often ask, “How long till my website (page) ranks on top of Google?” You could say “it depends” and give a lecture on all the variables like quality of the content, website strength, resources, competition… or you… Read more ›

In a huge bag of chips, each individual chip isn’t worth as much as if there’s only a few. On a long vacation, each day might feel less precious than on a short one. This is an invented construct. Our perception and embrace of time and the available alternatives is up to us. If it’s…

I distinctly remember being told by a manager that my goals during a mid-year performance review were too broad and open-ended. This was the push I needed to learn how to write SMART goals. While career goals are important, a structured approach to setting and achieving them is vital to making meaningful progress. Adopting this…

I’ve worked with clients across dozens of industries, and I’ve learned that content only works when it’s planned. You can create brilliant blog posts, scroll-stopping videos, or perfectly-timed X posts, but if it doesn’t fit into a strategy? It disappears. No momentum. No message retention. No ROI. That’s where media planning comes in. It’s not…