Google just rolled out AI Mode to US users. I was testing if the clicks would show in Google Search Console, but they aren’t showing up. A post by Tom Critchlow on LinkedIn made me wonder how a click on… Read more ›

Blocking these bots will mostly impact the link index of the tools. They won’t be able to crawl the pages, so they can’t check where those pages are linking. It doesn’t matter for traffic estimates, keyword rankings, top pages, etc.… Read more ›

Tired of last-click attribution stealing all the credit? Learn how to build a smarter, full-funnel model that finally proves SEO’s true impact

Is your SEO strategy falling flat in an AI-driven search world? Learn how integrated campaigns can boost brand mentions and visibility across every key channel.

I’ve been in content marketing for about eight years, and I’ll tell you this golden nugget of truth for free: You can’t cheat your way to success in this game. And that’s especially true regarding marketing on a visual platform like Instagram. In my experience, it takes dedication, consistency, and hard work to build a…

Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AI’s image generation capabilities: “Otter on a plane using wifi.” Mollick uses that prompt to create images of … an otter using Wi-Fi on an airplane. Here are his results from a generative AI image tool around…

All sufficiently advanced technology is now widespread. Batman used to have gadgets that gave him an advantage over his adversaries. And Henry Ford had machines that allowed him to produce items far cheaper than the competition. Now, almost all technology magic is widely available and cheap. Technology has been the engine of cultural and economic…

That’s where we are with optimizing for visibility in LLMs (LLMO), and we need more experts to call out this behavior in our industry, like Lily Ray has done in this post: If you’re tricking, sculpting, or manipulating a large… Read more ›

There’s a cost to bots crawling your websites and there’s a social contract between search engines and website owners, where search engines add value by sending referral traffic to websites. This is what keeps most websites from blocking search engines… Read more ›

When Instagram released Threads in July of 2023 as a competing platform to X (previously Twitter), I’ll admit that I was unconvinced it would make a splash. But here we stand in 2025: Threads has surpassed TikTok and Instagram in the social apps category in Apple’s App Store. Not everyone’s using it, but those who…