Marketing is undergoing some major changes. Chief amongst those is the changing roles, with AI marketing jobs popping up in recent job searches, requiring applicants to work with AI in the job description or the role itself. And while AI is certainly changing the game for everyone, it’s having an even greater impact on marketing….
Knowing about copywriting is great, but nothing beats excellent copywriting examples at your fingertips. When I need to get inspired, it helps me to look at examples of great copy. This can help you smash any creative block and write fast – whether you need to crank out website updates, product copy, or blog posts….
Adobe Illustrator is a popular tool for designing vector graphics, logos, icons, and more. I personally love using Adobe Illustrator to make personalized images for my small business and my website, such as favicons and logos for social media. Yet, it can be tough (or impossible) to justify Adobe Illustrator’s steep $239.88/year pricing. I also…
If I were to name one thing that I’ve learned throughout the years as a content marketer, it’s that strategy always comes first. Otherwise, you face the risk of chaos. You either end up writing on random topics that don’t fit your intent and personas well, cannibalize your existing SEO keywords, or run out of…
Are you still sleeping on brand as a ranking factor? Explore Tom’s detailed takeaways from the Google leak, with an emphasis on understanding Navboost queries, a click-based ranking system, and branded search.
The issue will show in the Page Indexing report in Google Search Console. This is how it looks. When I check on one of our pages with this issue, I see that the content hasn’t been translated yet for either… Read more ›
Adobe Illustrator is a popular tool for designing vector graphics, logos, icons, and more. I personally love using Adobe Illustrator to make personalized images for my small business and my website, such as favicons and logos for social media. Yet, it can be tough (or impossible) to justify Adobe Illustrator’s steep $239.88/year pricing. I also…
If I were to name one thing that I’ve learned throughout the years as a content marketer, it’s that strategy always comes first. Otherwise, you face the risk of chaos. You either end up writing on random topics that don’t fit your intent and personas well, cannibalize your existing SEO keywords, or run out of…
If you can’t measure it, it doesn’t matter, right? Nonsense. Brand-building through content and marketing pays off in many measurable and unmeasurable ways. Here’s how to convince business leaders to trust the process more than the numbers.
It’s a pretty simple calculation. How much value per dollar does a freelancer produce for you? What’s the psychic reward for the time you put into your favorite hobby? That machine that takes time and money to set up and run… what does it create when it’s operating? Not everything can or should be evaluated…