Struggling to prove content’s revenue impact? Learn a practical audit framework to trim waste, forecast ROI, and show content’s true business value.

I’ll never forget the first time someone asked me for a marketing performance update. I had six messy spreadsheets open, no clear narrative, and no KPI dashboard to tie it all together. I had the numbers, technically … but not the clarity. I wasn’t even sure which metrics mattered most. That’s when I started building…

When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. This is where a B2B buyer journey map becomes an invaluable asset. A well-crafted buyer journey map provides valuable insight into your potential customers‘ decision-making process….

There are people and organizations that are working overtime to redirect and manipulate your attention. The question is: Are they more aware and careful in how you spend your attention than you are? The act of focusing on what we focus on pays enormous dividends.

Writing with clarity means making your content easy to read and understand. If your audience can’t grasp what you’re trying to say, what’s the point? Hi, I’m Alana, your friendly neighborhood blog editor. I spent most of my early marketing career in the public health field. We focused on one main writing principle: using plain…

Right now, some people will absolutely, 100% say that we’re in, without a doubt, a recession. Others will say that we’re absolutely, positively not in a recession. I think those people should argue with a brick wall. Regardless of where you might personally stand, there’s a lot of ambiguity about what’s actually going on; I’m…

Image editing used to mean opening Photoshop, wading through complex tools, and spending hours on tedious fixes. I’ve been there. It was frustrating and a massive bottleneck. Today, AI is changing everything. With Google Gemini’s new flash model, all you have to do is upload an image and describe what you want changed, all in…

“AI is brilliant and it can do everything.” “AI hallucinates sometimes and it can’t be trusted.” “AI is a trick, a clever way to induce people to believe it’s human-like, but it’s not.” It turns out that AI hallucinates all the time. Sometimes, these hallucinations are useful, worth interpreting as helpful contributions, and sometimes, not…

Your website strategy should help drive business and marketing objectives. For your website to work, you need to keep up with what makes a good website today. Website trends and customer expectations change rapidly. It feels like yesterday when I worked in a leading website design agency. Back then, we encouraged clients to build a…

Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product descriptions. I want to see it, feel it, trust it. And your customers want the same. A good video does what ten blocks of text can’t. It shows off your product and convinces people to buy fast….