In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead your team to success seems daunting. When I’m in these situations, I take a deep breath and go for a walk to clear my head….

Webinars are a great way to teach customers about your offering or share helpful tips with your audience. They’re low-cost and generate engagement. Plus, they provide your sales team with leads from your signup form. Everybody wins — that is if people actually attend. Webinar marketing is essential to getting those numbers up and your…

Almost half of companies restructured their marketing teams in the past year, according to Marketing Week. About four in 10 restructured the year before that. Why? And how can you thrive despite it? 

If you were around when the Model T was first announced, you could have built the organizations that became Disney, McDonald’s and Holiday Inn, all of which were powered by cheap, plentiful cars. You could have become a major developer of suburbs, mortgage banking and even pop music record labels (car radios changed the way…

If I reach the footer of an email in my inbox, it usually means one of two things: 1) The email was so engaging I read all the way to the end (that’s rare), or 2) I scrolled down to unsubscribe. There, sandwiched between social icons and the company logo, lies the humble email disclaimer….

If you’ve ever been to a stunning, interactive website that makes you simultaneously want to throw confetti in the air and share it with your friends, there’s a good chance it was built with JavaScript. In fact, any site that uses Google Analytics (and other tracking tools) or features interactive elements or web applications also…

Goodbyes are hard. And it’s even more challenging when you must say goodbye through email. Recently, I left my full-time teaching position to pursue a writing career. Sending a farewell email to my close colleagues, unaware of my decision to transition to a new job, was bittersweet. I preferred to say goodbye in person, but…

Having a thriving online community requires a lot of work by your brand. But what if you could get help? Learn how Intuit’s TurboTax, Women in Tech SEO, and CMI incentivize, hire, and support members as leaders.

It’s sort of the opposite of “cued.” In addition to being delightful to spell, the idea of work that’s queued up is energizing. The chapter ahead of schedule, the process in place for the next quarter, the continued commitment to learning… It is locked, loaded and ready to go. It’s work that requires timing and…

Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Plus, what do the most successful do differently? Find out in CMI’s newly released technology content marketing research.