Now, classic SEO theory says that if you rank with more than one page for a keyword, it’s a cannibalization issue, and you should fix it. But when I spent a day carefully reviewing a sample of 80 keywords with… Read more ›

Creating business listings on directory websites is an easy way to improve your local SEO. All you have to do is list your business in online local directories such as Yellow Pages, Manta, and more. This is called building citations, and it’s a critical piece of a local marketing strategy. By building citations, you can…

AI project management tools simplify decision-making, keep projects rolling, and streamline communications. Pick the right project management tool, and you could save hundreds — even thousands — per year. I started in digital project management nine years ago, and AI project management tools were unheard of. The project management role was different than it is…

But doing that is akin to the underground inventor who has made something and is looking for someone to buy it: In essence, when you’re asking “How do I promote my content?”, you’re in fact asking “How and where can… Read more ›

Welcome AI onto your content and marketing teams. It can transform your data, SEO, idea generation, and research into bigger and better results for your strategy and audience.

Learn about why building links with digital PR is so hard, and understand what you can do to take the pressure off.

In North America, tipping is an unfair system built into the status quo by law. Restaurants aren’t allowed to easily spread tips around, and as a result, they tend to to exacerbate many of the inequities in our culture at the same time that they make it hard to count on a fair wage in…

In this article, I’ll share how to remove backlinks and consider the different approaches for cleaning up your link profile—depending on your circumstances. Google says if you have a manual action for unnatural links, you should first try to remove… Read more ›

Be intentional when crafting your local business FAQ pages. A little more love for FAQs is worth the time, and the effort it takes to provide valuable insights for your team.

While most people are trying to stick to their New Year’s resolutions, marketers like myself are strategizing how to set their organizations up for success in 2024. Part of our strategizing is figuring out what roles, if any, we should hire for and who would be the best fit. You’ve come to the right blog…