In 1959, three years after Columbia Records spent a fortune rolling out stereo recording, a senior A&R executive named Ward Botsman told the New York Times, “Let’s face it, the craze for stereo has not been as intense as expected,” writing off the format that would end up thriving for, as far as I can…
Most of us know what enough happiness feels like. But some people are stuck in an endless cycle of seeking more money. That’s a bad trade. Because after a certain threshold, it’s hard for more money to buy you more happiness. And the trap is that trying ends up costing you both.
…of course, if you’re lost on purpose, you’re not lost. Lost is only possible if you are fixed on getting somewhere specific.
Discover the top 10 takeaways you won’t want to miss from the Whiteboard Fridays we published in 2023.
You may have heard that Google doesn’t like to rank such pages, which isn’t necessarily true. What Google doesn’t like is: So, let’s unpack the anatomy of a location page strategy that not only ranks and converts but also enhances… Read more ›
Somewhere in the back of your mind, you probably remember reading at least one article saying that our attention spans are down to a “mere 8 seconds” — or “less than a goldfish”. While it sounds catchy, it’s not that simple. It’s easy to jump to conclusions and get swept up in the clickbaity narrative,…
Somewhat like the vastness of interstellar space, it’s hard for me to fathom just how much stuff there is for sale in the world — it’s staggering. Yet even with so many sellers already providing the most popular products, one strategy that still breaks through is to take advantage of the “long tail” in marketing,…
Bad marketing advice can make or break a brand. If marketers sidestep well-meaning but counterproductive suggestions, they’re better positioned to capture consumer interest. What happens if they take this marketing advice to heart? Spoiler alert: It’s not great. Here are 11 examples of bad marketing advice in action — and what we can learn from…
2023 was the year AI became mainstream. What was once a sci-fi fantasy is now a staple in day-to-day business operations. AI’s in your smartphone, shopping experiences, and maybe even your morning coffee routine. Mom-and-pop shops, e-commerce stores, tech giants — everyone’s using AI. They’re using it to streamline operations, predict market trends, and create…
Ghosts from marketers’ past and present pop up again and disrupt the magic until an authentic guy appears in this Content Marketing Institute poetic tradition.