It’s easy to see a complaint as simple whining, the narcissistic impatience of someone who has enough insulation from the real world that they can share their dissatisfaction over just about anything. But a complaint unheard gives us no way to improve. In our current medical system, doctors can seek to minimize complaints, to explain…
Discover the impact of cognitive bias on SEO and how to leverage the psychology of your audience to improve rankings, click-through rates, and brand reputation.
Creating the best PowerPoint presentation isn’t just about slapping facts and figures together or dazzling with snazzy graphics — it’s an art form. During my time at HubSpot, I created a lot of presentations. Since then, I’ve seen the good, the bad, and the PowerPoints desperately crying for a makeover. I’ve learned that the secret…
If you’re like me and waste far too much time on Instagram, you’re well acquainted with the phrase “link in bio.” So why does seemingly everyone use a linktr.ee URL, and what is Linktree exactly? In this post, I’ll tell you everything worth knowing as you decide whether to use Linktree or its alternatives. I’ll…
If you’re a graphic designer, I have to give you praise because, without your creativity and your keen eye for design, it would be a struggle for marketing to create campaigns that catch their audience’s attention. And what better way to show my appreciation to graphic designers than to write a post with helpful graphic…
Context matters in your content. Contextual links matter in your SEO strategy. Discover three strategies to acquire contextual links to boost your content in the eyes of Google and the linking sites’ audiences.
When we do something nice for someone, a ‘thank you’ and a smile is nice to receive. And, in many parts of human culture, it’s a bit expected. But when something goes wrong, if we drop a plate or miss a turn or make someone late, it’s particularly delightful and memorable if we are greeted…
Discover the aftermath of Google’s targeted crackdown on reputation abuse. Analyze significant losses, identify patterns, and investigate the impact it has had on major brands.
Ever wonder what the most successful agencies did differently than everyone else? Was it luck, skill, hard work, the industry they chose, or something else? Through my consulting work at Revenue Boost, I’ve worked with and taught over 400+ agencies how to scale their business. From this, I’ve seen consistent patterns & traits in the…
Do you celebrate International Cat Day, Pizza Day, or Talk Like a Pirate Day? There are so many observance days worldwide that we, as marketers, can use to share content relevant to our industries. But odds are, you probably don’t acknowledge these days until you see your favorite brand posting about it. That‘s why I’ve…