When I need stock photos, I get them for free on Unsplash. Yet, for some reason, many other publishers continue to push out cheap (and usually cheesy) stock photography to serve as a representation of their brand. The truth is high-quality stock photos don’t have to come hand-in-hand with a hassle or high price tag….
From crafting blogs to social media posts, marketers often find themselves puzzled over what the right character count is. It’s not always about the limits set by different platforms but rather the optimal number of characters for user engagement. For example, you probably know the character limit for a post on X is 280, but…
Around the globe, more than 300 billion emails are sent and received each day, on average. If you ask me, that’s 300 opportunities to market yourself in your email signature. Many people treat their email signatures like an afterthought, which is a big missed opportunity. It’s a chance for you to tell others who you…
Working with generative AI tools can help, but they aren’t the only tools to get more efficient. Here are human-created tips, templates, and cheat sheets for content strategy, management, creation, and optimization.
Frederick Lewis Donaldson created a list of seven social sins that was soon popularized by Gandhi. One hundred years later, it’s more relevant and more urgent than ever. Wealth without work.Pleasure without conscience.Knowledge without character.Commerce without morality.Science without humanity.Religion without sacrifice.Politics without principle. When we create these imbalances, we pay for them.
When done correctly, digital public relations enables brands to elevate their presence in online news publications while boosting website authority with a relevant, growing backlink profile. Learn more in this article.
A meticulously crafted landing page, operating independently from your main website, can be strategically designed to optimize your marketing ROI. In this article, we’ll look at what a landing page is and how having one (or more) can help you generate results. Our recent survey shows that 1 in 3 brands will see higher landing…
Email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are utilizing, you know what’s kind of funny? A well-written, plain-text email can perform just as well (if not better) than a highly designed-email with tons of bells and whistles. In fact, no matter…
Social media, email, video, audio —today’s marketers have more marketing channels to choose from than ever before. As the former head of marketing for two different tech companies, I learned firsthand that an effective marketing strategy must consider all these channels and identify the best investments for your specific company, product, and target market. Of…
If you’re anything like me, you probably wish you had unlimited time and resources to get through your busy work, come up with game-changing ideas, and ultimately give your audiences unforgettable brand experiences. While AI’s quickly become a marketer’s ultimate assistant in many of these quests, it’s also caused our landscape (and competition) to evolve…