The Hustle’s YouTube Team Tells Us Their Favorite Short-Form Videos of 2023

2024 is here, and I want to look back on some of the previous year‘s short-form videos with the creatives behind The Hustle’s YouTube team. Why, you may ask? Short-form videos will remain key to many marketing campaigns this year. In fact, 31% of the 1,400 marketers in our most recent survey say short-form videos…

What’s the right size?

There are no city buses with just four seats. And none with 400 seats. We get to leverage the driver’s effort if we put in a few more seats, but add too many and the bus is too big to make a turn–and soon we’d have to add conductors and cleaners and then the bus…

How to Generate Leads on LinkedIn in 2024, According to LinkedIn’s VP of Marketing

Click here to read more Expert Edge perspectives with some of the top leaders in Marketing today. LinkedIn is an incredibly powerful platform for growing both recognition and revenue as a B2B business, especially considering that audiences exposed to brand messages on LinkedIn are 6X more likely to convert. But, without a clear strategy in…

Diving Deep Into Marketing in Financial Services (My Takeaways)

🔥 FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. One financial company that understands this well is Wise, an international money transfer service I use. According to Nilan Peiris, Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” That…

As slow as possible

A six-hundred-year-long organ recital is going on, and today marks a change in notes. If you miss it, the next one is in two years. We’re used to the rapid increase in speed in just about everything around us. Absolutely positively overnight is mostly too slow for many industries now. It takes discipline, then, to…