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In my half-decade as an SEO content marketer, I’ve spent a good chunk of my time either testing or working with any number of free website builders: CMS Hub, WordPress.com, WordPress.org, Wix, Weebly, Webflow, you name it. These website builder tools have been essential for me to publish content, either for my current employer or…
Like many of the people who currently work in the industry, digital marketing was born in the 1990s. Since then, the industry has evolved at breakneck speed, sprouting many more types of marketing. From search engine marketing to account-based marketing, every brand can use a combination of these tactics to attract its target audience and…
“I don’t want to send this pitch to a list of every single podcaster in the world, but we have to get the word out.” “I don’t want to send an email to every one of our previous donors every three days until they unsubscribe, but our work is so important, it has to be…
It might feel like an endless slog now, but when the innovation appears, people won’t remember how long it took to get here. Often, we assume that today’s snapshot is actually the entire movie, but it rarely is.
My new short LinkedIn class on project management just launched, and I’ll be discussing it live today with Amanda Ruud … we’ll be there if you want to bring your questions. Sooner or later, all important work becomes project work. After the extraordinary feedback from her last session, Avaleen Morris is leading another session of…
Apple didn’t succeed because of the way Steve Jobs dressed. Just like SBF’s hair didn’t put him in jail. We can look at the outré behavior of various Silicon Valley overlords and come to the conclusion that it’s not only a necessary part of the job but actually the cause of their project’s success. That’s…
That’s the avoidable one and the one that usually causes the real trouble. When the first mistake flusters us, breaks our rhythm or messes with our confidence, we’re far more likely to make the second one. It’s almost impossible to avoid making a mistake. But avoiding the second mistake (or, just as likely, the cover-up)…
For years, I’ve been using this picture of Neil Armstrong when I tell the story of meeting him and hearing his talk at one of his last public appearances: I wasn’t there when this photo was taken, so I relied on a Google image search to find it: I compounded Google’s error. Sorry, Buzz. Neil…