I’ve abandoned numerous websites that were crammed with excessive text and bulky images due to their challenging navigation and overly bookish appearance. Being both a marketer and a customer in one, I naturally lean towards using icons. They are visually appealing, convey information and intent instantly, and make clicking effortless. But not all businesses use…
On average, Facebook is home to over 3 billion daily active users — from CEOs to students to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn’t always easy. For brands, posting on Facebook alone isn’t enough anymore, especially for ones just starting out. Sure, you can invest…
Our Content Explorer tool discovers 10 million new pages every 24 hours while being very picky about the pages that qualify for inclusion. The “main” Ahrefs web crawler crawls that number of pages every two minutes. But how much of… Read more ›
Learn about link building for your local business in this Whiteboard Friday with Amanda Jordan.
Optimizing your website to generate leads is a no-brainer. However, it’s not as simple as throwing a “Click Here” button on your home page and watching the leads pour in. Instead, marketers and designers need to take a more strategic approach. In this post, we’ll go over some quick ways that actually work to optimize…
I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. If you’re a beginner, you’ve at least heard of both strategies and maybe done a bit of research into them. Regardless of your level of experience, you might still be wondering which is a more worthwhile investment for…
If you’re like many people, you’ve likely been tempted to impulsively buy a pull out your credit card for a product or service you saw in an Instagram Reel with an incredibly convenient link to shop. Today, most generations see social media as their preferred platform for product discovery, while 87% of social media marketers…
Should you care about the C-suite drama at OpenAI? Only if you plan to integrate any brand’s generative AI tools into your marketing strategy for 2024 and beyond.
They’re almost always conservative. Whether it’s a governmental body, the strategy group at a big company or the membership panel at the local country club, we can learn a lot by seeing what they approve and when they stall. Of course, each of us know a lot about our offering, the change we seek to…
Collecting high-quality data is crucial to making strategic observations about your customers. Researchers have to consider the best ways to design their surveys and then how to increase survey completion, because it makes the data more reliable. I’m going to explain how survey completion plays into the reliability of data. Then, we’ll get into how…