Inside the Social Platform: The Design Choices That Could Help Threads Stay Viral (& What Could’ve Inspired Them)

In July 2023, Mark Zuckerberg launched Meta’s much-anticipated X competitor: Threads. Meta’s vision for this new social platform was to offer “a new, separate space for real-time updates and public conversations” that was built on the foundation of Instagram’s existing community, content, and infrastructure. As explained in Meta’s official announcement, “Threads is to take what…

X (Formerly Twitter) vs. Threads: What Brands Need to Know [Data]

We have an epic showdown in the thrilling world of social media warfare. It’s X vs. Threads, the battle of short-form social media. In one corner, we have X, the reigning short-form post champion embroiled in drama and controversy. In the other corner, we have rookie Threads, who’s betting big on user control and wants…

How AI Can Improve Your Customer Experience [New Data + Tips]

62% of business leaders across industries have invested in AI to help their employees. Of those, 71% have seen a positive ROI, and 72% report increased employee productivity. But how does AI stack up when it comes to customer experience specifically? Keep reading to learn how to leverage AI-driven customer experiences — and why you…

What is Email Deliverability? Best Tips & Practices in 2023

Email marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting enticing email subject lines in the hope of getting it open and skyrocketing click-through rates. But email deliverability is key to your success. Despite knowing the best practices for email deliverability (a.k.a. ensuring your email is getting…

Integrated Marketing Examples: 8 Best Campaigns, According to HubSpot

One of my favorite methods of marketing is integrated marketing. I love when I’m scrolling through social media and I see branding for a product, film, service, or artist that adapted to different channels. It shows consistency and creativity, and it keeps a brand top of mind with its audience. But what is integrated marketing?…

100 Essential PPC Statistics Every Marketer Needs to Know in 2023

The crown weighs heavily on the head of your marketing leadership when making command decisions about resource allocation. The SEO long game is important, but reserving a budget for search engine marketing (SEM) can also be a smart play, including pay-per-click (PPC) marketing. Snagging higher spots on SERPs can quickly boost traffic, and PPC strategies…