They’re everywhere we look. Here are a few thoughts on the ones that won’t go away: First, is it a problem or a situation? Problems, by definition, have solutions. You might not like the cost of the solution, the trade-offs it leads to, or the time and effort it takes, but problems have solutions. On…
Somewhere, there is the ideal soil for growing mangoes. Or the best possible wave for surfing. Or the most romantic sunset for a proposal. But it’s not right here and it’s not right now. Our success has a lot to do with how we dance with conditions that aren’t quite perfect.
A well-designed bicycle is efficient, inexpensive and delightful. If you use your bike on the right paths, with appropriate goals, it can deliver exactly what you need, while also allowing you to go at your own pace, see what’s going on around you and feel grounded. Until, of course, you get jealous. If you start…
Here’s a large blue bedsheet, queen sized. If we’re going to pull it taut, it will take the coordinated effort of eight people, each pulling just the right amount, from each corner and edge. If we’re going to billow it up and down, like a parachute, we’re going to need those people to work in…
With engagement and website traffic from social platforms dwindling, many marketers question whether to continue spending time, budget, and energy on social media content. Take stock of what you want from social media participation – and how to get it – with these tips.
New McKinsey research says business growth is more likely to occur if CEOs and CMOs agree on marketing’s role. That makes sense, but that conclusion stops short of identifying what marketing really needs to do.
Don’t fall for the bad advice that scripts are for amateurs. Discover why you should write scripts for your brand’s videos, podcasts, and other presentations, and get the secrets to making them great.
An important tool for creating human connections, video stands as a top priority in most content marketing programs. New CMI research explores how marketers are using this format – and what they need to achieve better results.
To reach a younger, more diverse audience, Volvo Penta’s agency dove into an innovative content strategy. The resulting videos and supporting campaign earned millions of viewers, changed industry conversations, won an award, and earned a spot on the Content Marketing Project of the Year finalist list.
Modern marketing teams recognize the value of building an audience. But what does that really mean? Haven’t content marketers already been doing that? Well, not always, because too many treat a marketing database as an audience.