Access to information used to be scarce. We ranked college libraries on how many books they had, and time at the microfilm reader was booked in advance. Today, if there’s something I don’t know, it’s almost certainly because I haven’t cared enough to find out. I don’t understand molecular biology, the history of Sardinia or…
Learning is about becoming incompetent on our way to getting better. If you’re not open to the tension that is caused by knowing you could do better, it’s unlikely you’re willing to do the work to get better. As you’re doing that work, there’s the satisfaction it brings, but also the knowledge that just a…
In 1840, at the dawn of the information age, the king of Sardinia asked Charles Babbage what nearly instant messaging like the telegraph could possibly be good for. Twenty years later, it was obvious. When I first saw Prodigy in 1986, I saw that the consumer internet would have many possibilities, but I didn’t have…
From videos to featured snippets, discover how SERPs can help us with our content creation in this Whiteboard Friday with Julia-Carolin Zeng.
Videos tell a story. According to 92% of marketers, video is essential to their approach. So, the storyline should be effective, whether creating video scripts from scratch or using a template. Although creating, organizing, and editing compelling videos can be lengthy and scary, a good script can make or break the success of your video….
There’s a lot to be learned from the Super Bowl. While athletes gather new motivation and coaches pick up a few more techniques, the Super Bowl is also an excellent place for marketers to gain tips. How? The ads, of course. Between 80 and 100 ads run annually during the Super Bowl. Companies pay millions…
Open AI’s Sam Altman says the future of AI will accomplish 95% of what marketers use agencies, strategists, and creative professionals for today. But don’t panic. Get the context and an interpretation that will calm your concerns.
When we feel like doing something selfish, indulgent, hurtful or short-term, we can simply decide to do it later. And when it occurs to us that we might be able to make a useful contribution or do something important, perhaps we could do it now.
Miriam relays an old local business tale, with more than a dozen inspiring examples of love, loyalty, and friendship between local businesses and their customers. She ends with tips for removing barriers to form lasting business relationships.
Given Google’s expansive reach, with somewhere with over 8.5 billion searches per day, chances are you’ve seen (and probably clicked on) a Google ad — and so have your potential customers. And if you‘ve landed on this blog post, you’re probably looking to get in on the Google Ads action for your own business. You’re…